Course SCALE

You will be working with our team to launch your course for you. Ready to scale your sales? Let's go!

These services include:

1. Course PRO, plus...
2. Course Strategy and Consulting:
   • Weekly 1:1 sessions to define your course topic, audience, and pricing.
   • Data-driven surveys and audience analysis to identify top pain points and desires.
   • Custom-built "Big Idea" and positioning for your course.
   • We’ll collaborate with you to unpack your unique expertise and transform it into impactful lessons, valuable bonuses, and actionable steps that deliver outstanding results for your students.
   • No two courses are the same, so we tailor a rock-solid go-to-market strategy that aligns with your audience and niche, ensuring you’re set up for sales success from day one.
   • Generic courses don’t sell. That’s why we’ll develop a standout “big idea” that connects deeply with your specific niche and sets your course apart from the competition.
   • Strategy for upsells, downsells, and backend offers
   • Video sales letter (VSL) or webinar scriptwriting and production.
   • Conversion rate optimization (CRO) to maximize funnel performance.‍
   • *Paid ad campaign creation and management not included. Available as an add-on service.

3. Offer Creation:
   • Your offer is everything. We’ll craft an irresistible offer tailored to captivate your audience, making it so compelling it practically sells itself—whether it’s a $10/month community or a $10,000+ high-ticket program.
   • Target Audience Research: Get as specific as possible with a client’s ICP. Once the ICP is identified: Pinpoint their top pain point. Pinpoint their top desire. Present the client’s course as the vehicle for transformation.
4. Funnel Build and Design:
   • Funnel Option 1: Build a fully–optimized, conversion-ready, direct-to-purchase sales funnel using a lead magnet to convert leads. A sales funnel can either sell a course directly or encourage leads to book a sales call to purchase. Funnel pages include the gated landing page, lead capture form, and VSL/webinar page.
   • Funnel Option 2: Ascension funnel strategy to sell low-ticket offer that upsells or “ascends” leads into purchasing the course or booking an “orientation” call where they have the option to buy high-ticket coaching or program.
   • Creation of the lead magnet (video sales letter or webinar or freebie PDF).
   • Sales page design and copywriting.
   • Funnel Testing: Ideally, a new funnel is tested with “warm” traffic before running ads to it. Warm traffic can come from pitching to an email list or social media followers. Or via webinars or live events, the course offer can be tested.
5. Web and Graphic Design:
   • Building trust is essential for your brand's success. Our graphic designers will craft a professional, cohesive brand identity tailored specifically to your course, ensuring it resonates with your audience.
   • Engaging design to captivate and convert your audience.
6. Curriculum Design and Content Creation:
   • 1:1 strategy session to outline and structure your course.
   • Course curriculum planning, structure and scripting.
   • Scripting for a 3-part video funnel series and course trailer.
   • Learning materials: workbooks, guides, and bonus resources.
7. VSL and Ad Creation:
   • Our expert copywriters will craft a compelling VSL or webinar script designed to convert cold traffic into paying customers, giving your funnel the power to drive results.
   • We’ll develop, write, direct and edit creative ads.
8. Video Production and Editing:
   • Virtual production for up to 20 course videos.
   • We'll edit all your course video lessons, funnel videos and marketing videos with our pro editing team.
   • Motion graphics, animations, and offer stack visuals.
   • *Onsite, premium video production available as one-time upgrade
9. Email Marketing:
   • Email sequences:some text
     • Welcome/Opt-in sequence.
     • High-ticket call booking sequence (if applicable).
     • Nurture and sales emails.
10. Organic Marketing Kit:
    • Pre-launch organic campaign setup for warm traffic.
    • Pre-launch validation social media posts, email sequences and proven course idea testing strategies to confirm people want to buy your course
    • Social media marketing calendar
11. Tech Setup & LMS Build:
    • LMS setup (Teachable, Kajabi, or Thinkific).
    • Payment integration and order bump configuration