We're Course Supply

Course Supply collaborated with Contractor HQ, a trusted platform dedicated to empowering contractors, to develop a high-impact online course offering. The initiative, led by Tony Gibson, the founder of Contractor HQ, aimed to provide contractors with the tools and knowledge to scale their businesses effectively. Our team delivered a suite of services, including curriculum development, copywriting, website design, and marketing strategy, powered by the HighLevel platform.

This case study explores the process, outcomes, and value Course Supply provided to create a seamless and impactful learning experience for Contractor HQ’s audience.

About Contractor HQ

Contractor HQ is a thriving platform that supports contractors in building successful businesses. Under Tony Gibson's leadership, the company sought to expand its offerings by launching an online course designed to educate contractors on essential business strategies, from lead generation to operational efficiency.

Tony envisioned a user-friendly, visually appealing, and strategically marketed course that would serve as a cornerstone for Contractor HQ’s value proposition.

Challenges

1. Content Development: Creating an engaging, actionable, and comprehensive curriculum tailored to contractors’ needs.
2. Website Design: Building a course platform with a professional and intuitive user interface.
3. Copywriting: Developing persuasive and educational copy that aligns with the brand voice.
4. Marketing Strategy: Designing a launch plan to ensure maximum reach and enrollment.
5. Tool Integration: Utilizing HighLevel to streamline operations and deliver an effective course experience.

Course Supply’s Approach

1. Curriculum Development

Our experts worked closely with Tony Gibson to outline and develop a step-by-step curriculum. The course included:

• Modules: Covering lead generation, project management, financial planning, and client acquisition.
• Interactive Content: Practical exercises, case studies, and downloadable templates to ensure actionable learning.

2. Copywriting

We crafted compelling copy for the course platform, sales pages, and marketing emails. The messaging highlighted:

• The unique benefits of the course.
• Tony Gibson’s expertise and proven track record.
• Clear calls-to-action to drive conversions.

3. Website Design

Our team designed and developed a fully responsive, visually engaging website for Contractor HQ’s course. Features included:

• Custom Branding: Ensuring alignment with Contractor HQ’s existing brand identity.
• User-Friendly Navigation: Easy access to modules, course materials, and resources.
• HighLevel Integration: A seamless platform for managing student enrollments, tracking progress, and engaging participants.

4. Marketing Strategy

We developed a targeted marketing plan to ensure a successful course launch:

• Email Campaigns: Automated sequences to nurture leads and drive enrollment.
• Social Media Strategy: Leveraging Contractor HQ’s audience to generate excitement.
• Promotional Assets: Designed graphics and videos to support the campaign.

Results

The collaboration between Course Supply and Contractor HQ delivered outstanding results:

• Streamlined Launch: HighLevel integration ensured seamless enrollment and course delivery.
• Increased Reach: The marketing strategy generated significant buzz, resulting in hundreds of sign-ups in the first month.
• Enhanced User Experience: Contractors praised the course for its clarity, usability, and actionable insights.
• Brand Growth: The course positioned Contractor HQ as a thought leader in contractor education.

Course Supply’s comprehensive course creation services empowered Contractor HQ to expand its offerings and strengthen its position as a leader in contractor education. By combining strategic planning, creative design, and robust technology, we delivered a platform that drives real results for both the business and its customers.

Interested in creating a course that makes an impact? Learn more about Course Supply here.

About Contractor HQ

Our mission is to support and guide blue-collar professionals through every stage of their entrepreneurial journey.

Founded with a passion for helping tradespeople turn their skills into thriving businesses, Contractor Success HQ is dedicated to providing practical, actionable advice and training.

Our flagship course, Blue Collar Startup, is designed to help you build a solid business foundation, from pricing strategies and business planning to marketing and scaling.

Led by Tony Gibson, a serial entrepreneur with a track record of scaling multi-million-dollar businesses, our approach is rooted in real-world experience and no-nonsense advice.

We understand the challenges you face and offer solutions that are straightforward, effective, and tailored to the unique needs of blue-collar entrepreneurs.