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Run Like Clockwork is a renowned business consulting firm that helps entrepreneurs optimize their operations and achieve maximum efficiency. With a strong demand for their expertise and a desire to reach a wider audience, the company decided to develop an online course that would empower entrepreneurs to streamline their businesses and reclaim their time. To ensure the course's success, they partnered with Course Supply, a leading course creation service.

We loved working with Mike, Adrienne, Emily and the Run Like Clockwork team because they were trusting of our process and were eager to implement suggestions.

The Run Like Clockwork™ framework starts with the principles of Clockwork: Design Your Business to Run Itself by Mike Michalowicz (best-selling author of Profit First, The Pumpkin Plan, and The Toilet Paper Entrepreneur).

Their main goal was to increase enrollment for the Run Like Clockwork Accelerator, a coaching program to empower entrepreneurs to implement a proven system for leveraging teams, systems and efficiency to scale their business.

Challenges

Run Like Clockwork faced several challenges in creating and launching their online course. They needed a comprehensive course creation solution that would not only capture their unique methodology and expertise but also deliver a seamless and engaging learning experience. RLC also required technical support to navigate the intricacies of online course platforms and integrate their brand identity into the course materials.

Solution

Run Like Clockwork collaborated with Course Supply, leveraging their expertise in course creation, instructional design, and multimedia production. Together, they developed a solution tailored to the specific needs of Run Like Clockwork's course.

  1. Content Strategy and Framework: Course Supply worked closely with Run Like Clockwork to develop a content strategy and framework that captured their proven methodology in an organized and digestible format. They identified the key learning objectives, structured the course modules, and outlined the curriculum to ensure a coherent and impactful learning experience.
  2. Course Material Development: Course Supply's team of instructional designers and subject matter experts collaborated with Run Like Clockwork to transform their knowledge and expertise into compelling course material. They developed video lessons, interactive quizzes, downloadable resources, and practical exercises that allowed participants to apply the principles of clockwork operations to their businesses.
  3. Multimedia Production: To enhance the course's visual appeal and engagement, Course Supply employed professional multimedia production techniques. They filmed and edited high-quality videos, created visually appealing slides, and integrated animations and graphics that aligned with Run Like Clockwork's brand and maintained a cohesive visual experience throughout the course.
  4. Platform Integration and User Experience: Course Supply seamlessly integrated the course material into a user-friendly learning management system (LMS), providing participants with easy access to the content, progress tracking, and interactive elements. The LMS was customized to reflect Run Like Clockwork's branding, ensuring a consistent and immersive user experience.
  5. Quality Assurance and Testing: Course Supply conducted rigorous quality assurance checks to ensure the course materials were error-free, the videos played smoothly, and the interactive elements functioned as intended. They also conducted user testing to gather feedback and make necessary refinements to optimize the course experience.
“I just can't say enough good things about it...I love working with people where they own their zone of genius. It made my life a lot easier!”

The Results

Run Like Clockwork's collaboration with Course Supply yielded remarkable results, transforming their expertise into a highly impactful online course.

Our messaging, marketing and video production work helped with a very successful, multi-six figure product launch!

Sales: $283,500

Leads: 2500+

Additional key results:

  1. Increased Reach and Impact: The online course enabled Run Like Clockwork to reach a global audience of entrepreneurs seeking to optimize their operations. The course became a scalable solution to share their proven methodology and help more businesses achieve efficiency and time freedom.
  2. Engaging Learning Experience: The multimedia-rich course content, including high-quality videos, interactive quizzes, and practical exercises, provided participants with an engaging and immersive learning experience. Learners were able to apply the clockwork principles to their businesses effectively.
  3. Positive Participant Feedback: Participants praised the course for its practicality, clarity, and ability to transform their businesses. Testimonials highlighted the tangible results achieved, such as increased productivity, streamlined operations, and regained time for strategic activities.
  4. Brand Expansion and Thought Leadership: The online course positioned Run Like Clockwork as thought leaders in the industry, enhancing their credibility and attracting new clients to their consulting services. The course became a powerful marketing tool to showcase their expertise and differentiate themselves in the market.
  5. Revenue Generation and Scalability: The online course became a significant revenue stream for Run Like Clockwork, providing a scalable solution that generated passive income

Course Content Samples

Softwares and Tools Used

$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the sticky note challenge video series. There were 1.3k people who ended up registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator that has a $4500 pay-in-full price."

Run Like Clockwork
Business Coaching
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