Run Like Clockwork is a revolutionary business operations company co-founded by Adrienne Dorison and Mike Michalowicz. With over a decade of expertise in operational efficiency and a portfolio of bestselling books like Clockwork and Profit First, their mission is to help entrepreneurs streamline their businesses to achieve more by doing less.

The flagship Run Like Clockwork Accelerator Program empowers entrepreneurs to implement scalable systems and strategies that create more freedom in their businesses while driving growth.

Project Objective
Run Like Clockwork partnered with Course Co. to create a promotional video that would effectively showcase the Accelerator Program’s unique value, inspire trust, and drive registrations.

Our Approach

1. Collaborative Planning and Strategy
We began by aligning with Adrienne and Mike to fully understand the program's goals and target audience. Through in-depth discussions, we identified the pain points entrepreneurs face and how the Accelerator Program provides solutions.

2. Story-Driven Script Development
Our team crafted a compelling script that highlighted real-life transformations achieved through the program. The narrative focused on the freedom, growth, and scalability that participants could achieve by implementing Clockwork principles.

3. Professional Video Production
To capture the essence of the Accelerator Program, we utilized:

• High-Quality Filming: Professional visuals to reflect the program's credibility and impact.
• On-Brand Graphics: Clean, engaging visuals aligned with the Run Like Clockwork brand.
• Clear Audio: Ensuring a seamless viewing experience for all audiences.

4. Visual and Emotional Engagement
We added visuals of success stories, behind-the-scenes content, and impactful quotes from program participants to inspire viewers. Dynamic animations emphasized the program’s methodology and benefits.

5. Conversion-Focused Call to Action
The video concluded with a clear and compelling call to action, encouraging viewers to enroll in the Accelerator Program.

Results

Increased Registrations
The promotional video resonated with its audience, driving a significant increase in program registrations. Entrepreneurs reported feeling inspired and confident in their decision to join.

Elevated Brand Authority
The professional and polished video reinforced Run Like Clockwork’s credibility as a leader in operational efficiency, aligning with the high-quality reputation of the Clockwork book and principles.

Engaged Audience
Entrepreneurs expressed high levels of interest in the program, citing the video’s relatable storytelling and practical examples of transformation as major motivators.

Enhanced Reach
The video’s engaging format allowed for widespread sharing across social media platforms, email campaigns, and the Run Like Clockwork website, expanding the program’s reach to new audiences.

Why Choose Course Co.?

At Course Co., we specialize in helping thought leaders like Adrienne Dorison and Mike Michalowicz create dynamic promotional tools that connect with their audience. From concept to execution, we deliver impactful video marketing strategies that amplify reach, inspire action, and drive measurable results.

Let’s bring your next big idea to life. Contact us today.