The Client

Run Like Clockwork was built on a belief that resonates with almost every business owner who has ever felt like their company couldn't function without them: it doesn't have to be that way. Rooted in the Clockwork methodology from Mike Michalowicz's bestselling book Clockwork: Design Your Business to Run Itself, the team — led by Adrienne Dorison — translates that framework into actionable systems that help entrepreneurs build businesses that operate independently of their day-to-day involvement.

Their consulting work was already delivering results for clients. The next step was packaging the Clockwork methodology into an online course that could reach thousands of business owners who needed it — without Adrienne or the team having to be in every conversation to deliver the transformation.

They came to COURSE to build it.

The Challenge

Run Like Clockwork had one of the most clearly defined methodologies of any client COURSE has worked with — the Clockwork framework was already proven, already published, and already generating results for consulting clients. The challenge wasn't validating the content. It was translating a sophisticated business operating system into a structured online course that entrepreneurs could move through independently and actually implement.

That required four things working together. The curriculum had to break the Clockwork framework into digestible modules that preserved the methodology's integrity without overwhelming a business owner who was already stretched thin. The content had to be engaging enough to hold attention through a program that asked participants to rethink how their entire business operated. The LMS had to be seamlessly branded and intuitive so the learning experience matched the professionalism of the Run Like Clockwork brand. And the launch strategy had to generate both the lead volume and conversion rate needed to turn the course into the multi-six-figure revenue stream the team was aiming for.

What We Built Together

COURSE partnered with Run Like Clockwork across content strategy, course development, multimedia production, LMS integration, and launch execution.

Content strategy came first — designing a clear, actionable course curriculum that mapped the Clockwork methodology into a progressive learning journey. We defined the learning objectives for each module, structured the sequence for maximum impact, and built the framework around direct application rather than theory — every lesson designed so participants could implement what they learned in their actual businesses immediately.

Course material development gave the curriculum its depth. Video lessons, interactive quizzes, downloadable resources, and practical exercises were built into every module. The content was developed so participants didn't just understand the Clockwork principles — they had the tools to apply them before the course was finished.

Multimedia production delivered the visual quality the brand required. Professional video filming and editing, branded slides, animations, and graphics gave the course a cohesive, polished presence that reflected Run Like Clockwork's credibility and made the learning experience genuinely engaging rather than passively consumed.

LMS integration and customization built the platform home. Course materials were integrated into a user-friendly learning management system, fully customized with Run Like Clockwork's branding to create an immersive, on-brand experience from the moment a student logged in. Rigorous quality assurance and user testing followed — iterating on interactive elements and course materials until the experience performed at the level the launch required.

The launch strategy and marketing execution supported the multi-six-figure goal directly. Compelling messaging, lead generation funnels, and targeted campaigns were built to attract the right audience — business owners actively looking for a way to step back from the day-to-day — and convert that interest into enrollment.

The Results

The course launch generated $283,500 in sales and attracted over 2,500 qualified leads.

Participants praised the multimedia-rich content, the practicality of the exercises, and the direct applicability of the Clockwork principles to their own businesses — feedback that reflects a course built to deliver real operational change, not just conceptual frameworks. Run Like Clockwork's brand authority in the business efficiency space was reinforced by a course that delivered on its promise at scale.

The launch also established a sustainable, passive income stream alongside the consulting business — a scalable channel that extended the Clockwork methodology's reach to entrepreneurs worldwide without requiring additional consulting capacity to serve them.

What's Possible

Run Like Clockwork had a proven methodology, a recognized co-author in Mike Michalowicz, and a clear audience of entrepreneurs desperate for what they were teaching. COURSE built the course infrastructure, production quality, and launch strategy that turned all of it into $283,500 in sales and 2,500+ leads from a single launch.

If you have a methodology that works and you're ready to stop limiting its reach to the clients your calendar can accommodate, this is what scaling it through a course looks like.