The Client

Erin Wesley is a certified health coach who built her practice around one of the most common and least addressed issues in the wellness space: stress eating. As a widespread behavior rooted in psychological and emotional triggers rather than hunger, stress eating affects millions of people who have tried every diet and still find themselves standing at the refrigerator at 10pm — not because they're hungry, but because something harder to name sent them there.

Erin had the framework, the coaching experience, and the genuine desire to help more people than her one-on-one practice could reach. She envisioned a course that would give her clients — and thousands like them — actionable, evidence-based tools to understand and overcome their relationship with stress eating. She came to COURSE to build it, as a first-time course creator who needed expert guidance across every phase of the process.

The Challenge

Stress eating is a sensitive, psychologically complex subject that requires careful handling in a course format. The content had to be grounded in evidence without feeling clinical, and warm without slipping into the kind of vague wellness language that doesn't actually help anyone change their behavior. Every lesson needed to deliver practical tools that participants could use in the real moments stress eating showed up — not just frameworks to understand in the abstract.

As a first-time course creator, Erin also needed support across the full build: curriculum design, content production, platform setup, and a launch strategy that could generate high-ticket sales from an audience that was encountering her course for the first time. She needed a partner who could guide the entire process rather than hand her a template and wish her luck.

What We Built Together

COURSE partnered with Erin across curriculum development, content production, platform integration, and launch strategy — handling the full build for her first course launch.

Curriculum design built the program around a clear, step-by-step framework focused on sustainable behavior change rather than willpower. We worked with Erin to outline evidence-based strategies for managing stress eating and organized them into a progression that moved participants from understanding their triggers to developing the practical habits that replaced stress eating with healthier responses. Every module was designed to deliver tools participants could apply immediately — not after they had finished the entire course.

Content production gave the curriculum its professional presentation. High-quality video lessons with engaging visuals and storytelling brought Erin's coaching approach to screen in a way that felt warm, credible, and relatable. Interactive exercises and downloadable resources enriched the learning experience and gave participants something tangible to work with between sessions. ADA compliance was built into the content throughout, making the course accessible to diverse participants from the start.

The marketing and launch strategy was built to generate high-ticket sales from a cold audience — people who didn't yet know Erin but were actively looking for help with stress eating. A pre-launch campaign built anticipation and established Erin's expertise before the course opened. High-converting sales copy, email sequences, and social media ads highlighted the transformative value of the program and the credibility behind it. Every piece of the launch was built to convert interest into enrollment from an audience encountering Erin for the first time.

Platform integration gave students a seamless learning environment — intuitive navigation and technical reliability that kept the focus on the content rather than the mechanics of using the course.

The Results

The launch generated three times Erin's anticipated high-ticket sales — a result that reflected both the genuine need for what she was teaching and the effectiveness of the curriculum and launch strategy built around it.

Participant feedback was strong and specific. Learners described breakthroughs in understanding their relationship with stress eating and reported real progress in building the healthier habits the course was designed to create. That kind of outcome — students moving from insight to actual behavioral change — is the clearest evidence a health coaching course delivered what it promised.

The course's success positioned Erin as a thought leader in health coaching, opening opportunities for speaking engagements and collaborations within the wellness industry and establishing a scalable revenue stream alongside her private coaching practice.

What's Possible

Erin had the coaching expertise, the evidence-based framework, and the genuine desire to help more people than her calendar could accommodate. COURSE built the curriculum, production, platform, and launch strategy that turned her first course into a launch that delivered 3x her high-ticket sales goal.

If you're a health coach or wellness professional ready to scale your impact beyond one-on-one work and do it on your first try — this is what building it with the right partner looks like.