The Client

Jamie McGuire is a licensed esthetician and gut health nutrition specialist — a combination that shapes an approach to skincare most of her industry hasn't caught up to yet. While traditional skincare focuses on what you put on your skin, Jamie's work centers on what's happening underneath it. The connection between gut health, nutrition, lifestyle, and the quality of your skin is real and well-documented — but most people have never had it explained to them in a way that made it actionable.

Jamie had been delivering that explanation to clients in person for years. The results spoke for themselves. What she wanted was a way to take that approach — the one that connected gut health to glowing skin in a way people could actually follow — and make it available to a much wider audience than her in-person practice could reach.

She came to COURSE to build the course that would do it.

The Challenge

Jamie's course had a built-in complexity that most skincare programs don't: it had to integrate two distinct disciplines — esthetics and gut health nutrition — into a single, cohesive learning experience that felt holistic rather than scattered. Students needed to understand not just the individual components but how they worked together, in a curriculum organized well enough to follow and practical enough to apply to their actual skin, diet, and daily habits.

As a practitioner making her first move into online education, Jamie also needed the full build: curriculum strategy, a webinar and lead funnel to attract students, a website that reflected her brand, video production that brought her expertise to screen professionally, an email campaign to drive conversions, and the right tech stack to host and deliver everything reliably. Each piece needed to work as part of one integrated launch — not as a collection of separately managed deliverables.

What We Built Together

COURSE partnered with Jamie across every layer of the launch — curriculum, funnel, website, production, email, and tech — building the complete ecosystem her course needed to perform.

Curriculum strategy organized Jamie's dual expertise into a step-by-step course that moved students through the connection between gut health and skincare in a clear, progressive sequence. The curriculum was built around the transformation Jamie's in-person clients had already experienced — organized so online students could follow the same journey without her being in the room to guide them.

The webinar and lead funnel created the front door to the course. We built a value-packed webinar designed to educate Jamie's target audience and establish her credibility before asking for a sale, paired with lead magnets tailored to the specific concerns of skincare enthusiasts and holistic health seekers. The funnel was built to attract, nurture, and convert — not just generate traffic.

Website design and copywriting gave the course a professional home. We built a user-friendly, visually appealing site showcasing Jamie's program, with persuasive copy written to resonate with her audience and communicate the transformational benefits of approaching skincare from the inside out. The messaging was built around Jamie's unique philosophy — not generic wellness language.

Professional video and motion design production gave the course its visual standard. High-quality video lessons featuring Jamie's expertise were complemented by motion graphics and engaging visual elements that made the content both accessible and distinctive. Every video was produced to hold attention and communicate clearly for a diverse range of learners.

The email marketing campaign provided the conversion engine for the launch — a strategic sequence that nurtured leads from the webinar through to enrollment, timed and written to move prospective students toward a decision at the right moments in the launch window.

Course tech and software support ensured the platform was the right fit from the start — selected and implemented for ease of use, reliable delivery, and a smooth student experience from signup through course completion.

The Results

The launch generated $30,133 in Jamie's first months — exceeding initial projections and validating both the demand for her approach and the effectiveness of the full-funnel strategy built around it.

Students responded with strong, specific feedback — praising the depth of the curriculum, the actionable nature of the content, and the way Jamie's expertise made a complex subject genuinely understandable and applicable. The course reached a global audience of skincare enthusiasts and wellness professionals who had been looking for exactly the inside-out approach Jamie taught.

The launch established Jamie as a recognized authority in holistic skincare — a positioning that strengthened her brand, expanded her reach beyond her in-person practice, and opened a scalable revenue stream that worked independently of her client calendar.

What's Possible

Jamie had a genuinely differentiated approach to skincare and the clinical credentials to back it up. COURSE built the curriculum, funnel, website, production, and launch infrastructure that turned her expertise into $30,133 in her first months as a course creator.

If you're a health or wellness practitioner with a methodology that goes deeper than conventional wisdom in your space — and you're ready to reach the audience that's been waiting for it — this is what a properly built launch looks like.