Solvej Biddle has spent years building, advising, and scaling ideas that actually move. She’s an entrepreneur, inventor, and advisor who’s worked with high-growth companies, built brands from the ground up, and shared her thinking on stages around the world.

When Solvej partnered with Course Co., the goal wasn’t just to “make a course.”

She wanted a way to capture everything she’s learned, about leadership, global growth, and brand strategy, and turn it into something people could actually follow, apply, and come back to. Something that could live beyond one conversation, one talk, or one room.

That’s where we came in.

Course Co. took on the heavy lifting: shaping the curriculum, producing and editing the videos, designing the visuals, and supporting the launch. The real objective was bigger than content—it was about extending Solvej’s influence and authority in a way that felt aligned with who she is and how she works.

The challenge

Even with her reputation and experience, Solvej ran into the same challenges most experts face when they try to turn what they know into a course.

First, there was the question of structure. Solvej had years of insight, frameworks, and lived experience—but it needed to be organized into a clear path students could move through from start to finish.

Then there was production. She had high standards for how the course should look and feel, which meant filming, editing, design, and polish couldn’t be an afterthought.

And finally, there was positioning. The course needed to do more than teach, it needed to reinforce her credibility and open doors beyond her immediate network.

Solvej wasn’t looking for just a creative team. She wanted a partner who understood how a course can elevate a brand.

The solution

With Course Co.’s done-for-you course creation approach, we worked side by side with Solvej to bring the course to life.

We started by helping her distill her thinking into a clear structure—modules, lessons, exercises, and supporting materials that made her ideas easier to understand and apply.

From there, our team handled production end to end. We directed and filmed the content (remotely or on-site), edited the videos, added motion and visual polish, and built out slides, worksheets, and supporting assets.

We also made sure the course felt unmistakably like Solvej. The branding, language, and overall positioning were aligned with her voice and long-term goals, so the course became a natural extension of her work—not a separate side project.

Finally, we supported the launch itself, helping map out enrollment, promotion, and ways the course could be used as a credibility asset for speaking, media, and partnerships.

The impact

Like most strong courses, the real impact builds over time. But early results already showed the value of the work.

Solvej now has a fully built, professional course that reflects the depth of her experience and meets her standards for quality. It’s become a signature asset something she can point to that reinforces her authority as a strategic advisor and thought leader.

The course also gives her leverage. It creates new ways to reach people, supports media and speaking opportunities, and turns years of knowledge into something that can work for her in the background.

Beyond revenue, it’s a multiplier.

The bigger picture

Solvej’s experience with Course Co. is a good example of what happens when an expert stays in her zone of genius and lets the right partner handle the rest.

Instead of getting buried in logistics, she focused on vision, insight, and impact. We handled the structure, build, polish, and positioning.

If you’re a leader or expert sitting on years of hard-earned knowledge—and you want to turn that into a course that strengthens your brand and scales your influence—that’s exactly what we help people do.

When you’re ready, let’s talk.