COURSE Validate

Prove People Will Pay for Your Course Before You Build It.

COURSE Validate turns an unproven course idea into a real offer presented to real buyers. In 30 days, we define the customer, package the founding-member offer, build the enrollment assets, run a live validation campaign, and give you an evidence-based recommendation to build, revise, reposition, or stop.

Validate My Course Talk to COURSE

30 days

One focused validation engagement

10+

Targeted qualified-buyer conversations

Target founding-member commitments

1 decision

Confidence with first buyers (or not), now time to build or pivot

Validate Before You Build

Building the Course Does Not Prove That People Want It.

Most course failures begin before production, not in the editing room or inside the platform.

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The wrong buyer: The audience is too broad, difficult to reach, or not motivated to act.
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The wrong problem: The program addresses something interesting, but not urgent enough to purchase.

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The wrong offer: The promise, format, support, or price does not create a compelling reason to enroll.
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The wrong sequence: Months are spent developing curriculum, recording lessons, and building technology before demand is tested.

That is an expensive way to conduct market research. COURSE Validate answers the commercial questions first so you can make the larger investment with evidence instead of assumptions.

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Expertise Is Valuable. The Right Offer Makes It Sellable.

See how experts have used COURSE to clarify their offer, turn their expertise into a sellable program, and move toward launch with greater confidence.

There are 66 people registered for Transform!! 🎉 That's $9,834 in sales!

Caitlin Pyle

SelfTransformation.com

“You can write sales videos in your sleep, it’s amazing how quickly you clarify and translate my message to fit into all my content.”

Destinee Berman

Course Launch Consultant

"You have a vision for where this is going, what's the end goal, how is it going to make me money."

Tobi Fairley

Design You

"The results were incredible! 3200 sales on $37 product with our ads. So $118,400 in sales. Shout out to Dallin and COURSE. They are amazing! And help me look great and grow my business.”

Funnel Gorgeous

Software Company

What You Will Know

Prove the Offer Before You Build the Course.

At the end of 30 days, you will know:

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Who your strongest initial buyer is

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Which problem is urgent enough for them to solve now

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What outcome the program should promise

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How the first offer should be packaged

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What format and level of support buyers expect

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What people are willing to pay

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Which messages create interest and which create hesitation

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How your first customers can be reached

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Whether the evidence supports building the program

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What the first version of the curriculum should contain

You will receive a clear recommendation to build, revise, reposition, or stop, along with the next-step roadmap.

Validate My Course Talk to COURSE

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Done-For-You Service

COURSE Validate

In 30 days, COURSE Validate tests the buyer, offer, price, and demand—giving you a clear, evidence-based decision on your most profitable path forward.

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A complete enrollment campaign built to generate real buyer conversations and founding-member commitments.

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You'll get: A validated buyer and offer, founding-member pricing and positioning, a complete enrollment campaign, real buyer feedback, and a clear decision to build, revise, reposition, or stop.

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Best for: Experts with a new or unproven course, cohort, membership, or education offer.

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Investment: $10,000

Start With Sprint →

Not sure which COURSE plan fits? Schedule a call with our team first.

We’ll help you choose the right path based on your audience, goals, and timeline.

Schedule A Call →

What COURSE Validate Does

We Build the Offer and Put It Into the Market.

COURSE Validate does not end with a slide deck, brainstorming session, or list of hypothetical recommendations.

We develop the commercial assets required for a qualified buyer to understand the offer and make a genuine decision to make a purchase now.

Validate My Course Talk to COURSE

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Market and Offer Strategy

We review your expertise, existing assets, audience, network, competitors, and available alternatives to identify one high-potential customer, one urgent problem, and one measurable outcome. From there, COURSE develops the offer positioning, program promise, recommended delivery format, pricing hypothesis, founding-member terms, and the scorecard used to evaluate market response.

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Enrollment and Sales Assets

COURSE builds the complete validation pathway required to present the offer professionally and capture real buying signals. This includes the landing page, application or payment flow, confirmation page, four-email campaign, network, LinkedIn, partner, and direct-message outreach, personalized video scripts, one edited sales video, customer-interview and sales-call frameworks, objection responses, and follow-up templates.

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Campaign Activation and Buyer Conversations

We organize the prospect list, activate the campaign, and help move qualified buyers into interviews and enrollment conversations. Throughout the campaign, COURSE documents questions, objections, commitments, and conversion signals while refining the message and offer based on actual market response.

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Evidence, Curriculum, and Final Recommendation

At the end of the campaign, COURSE evaluates the evidence and translates what buyers revealed into a preliminary curriculum, recommended delivery model, and 90-day Build roadmap. You receive a final validation report with a clear recommendation to build, revise, reposition, or stop.

How the 30 Days Work

One Focused Month From Idea to Evidence.

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Week 1 — Market and Offer

We review your expertise, existing assets, audience, network, and business goals.

Together, we select one target buyer, one urgent problem, and one measurable outcome. We evaluate competing alternatives, develop the buyer-interview plan, and establish the evidence required to make a responsible decision.

By the end of Week 1: The customer, problem, outcome, campaign audience, and validation criteria are defined.

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Week 2 — Offer and Enrollment Assets

We package the founding-member offer, including its promise, format, price, support level, timeline, and terms.

Then we create the page, application or payment path, email campaign, outreach assets, personalized-video scripts, and sales-conversation framework required to take the offer into the market.

‍By the end of Week 2: The offer is complete and the campaign is ready to activate.

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Week 3 — Campaign Activation

The offer goes in front of qualified prospective buyers through the strongest available channels.

That may include your professional network, email audience, existing customers, LinkedIn connections, referral partners, industry relationships, associations, or carefully selected direct outreach.We track the response, conduct conversations, capture objections, and refine the message.

‍By the end of Week 3: You have real market activity and measurable buyer feedback.

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Week 4 — Evidence and Decision

We analyze conversations, applications, deposits, enrollments, objections, and conversion signals.

Then we refine the offer, develop the preliminary curriculum architecture, recommend the delivery model, and provide the final decision and Build roadmap.

‍By the end of Week 4: You know whether to build, revise, reposition, or stop—and what should happen next.

What Counts as Validation

Validation Comes From Buyer Action, Not Audience Attention.

Likes, comments, email opens, and encouraging feedback can show interest, but they do not prove that someone will pay for the offer. COURSE Validate measures the actions qualified buyers take when presented with a clear promise, price, and enrollment path.

Strong evidence

Paid founding-member enrollments, deposits, signed agreements, accepted proposals, corporate pilots, paid workshop registrations, or confirmed seat purchases.

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Supporting evidence

Qualified applications, completed enrollment conversations, referral-partner commitments, documented willingness to pay, strong buying intent, qualified waitlist registrations, and repeated objections that reveal how the offer should improve.

Weak evidence

Likes, positive comments, email opens, survey interest without commitment, general encouragement, or friends saying the idea sounds good.

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The campaign targets at least 10 qualified buyer conversations and 3–5 founding-member commitments. These are validation targets, not guaranteed sales outcomes. The final recommendation also considers the strength of the evidence, offer price, audience access, response patterns, and market opportunity.

Validate My Course Talk to COURSE

Validation Clarity Guarantee

We Guarantee the Decision Process, Not Customer Behavior.

No responsible company can guarantee that a specific number of people will purchase a new offer.

Results depend on the market, the strength of the expertise, audience access, price, timing, client participation, sales execution, and the actions of prospective buyers.

What COURSE guarantees is decision clarity.

If you complete the agreed participation and campaign requirements and we cannot provide a clear, evidence-based recommendation to build, revise, reposition, or stop, we will continue the analysis at no additional professional fee until we can.

We guarantee a responsible answer—not an outcome nobody can control.

Scope of Validate

One Offer. One Campaign. One Decision.

The standard engagement includes:

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One primary customer

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One primary offer

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One founding-member campaign

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One validation landing page

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One application, deposit, or checkout pathway

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Four campaign emails

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One primary outreach strategy

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One sales-video asset

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One revision round for major assets

COURSE Validate does not include:

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Complete curriculum development

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Full lesson scripts

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Course filming

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Full course-video editing

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LMS implementation

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Custom website development

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Paid-media buying or ad management

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Ongoing social-media management

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Unlimited revisions

Anything outside the defined scope requires a separate written agreement.

Validate My Course Talk to COURSE

Creators and brands everywhere are building success with COURSE.

Join a global community of course creators and businesses turning their expertise into profitable online courses.

$283,500 in sales and 2,500+ leads from the Clockwork methodology course launch.

Run Like Clockwork

What Happens Next

Validate the Opportunity. Then Build What the Market Supports.

COURSE helps you move through the right stages in the right order. Start with COURSE Validate to prove the buyer, offer, price, and demand before making the larger investment.

Once the evidence supports moving forward, COURSE Build turns that validated blueprint into a complete, sellable program.

After launch, COURSE Operate helps maintain, improve, and grow the education business without every task depending on you.

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Frequently Asked Questions

What exactly are we validating?

We validate the commercial offer—not merely whether people find the topic interesting.

That includes the buyer, urgent problem, promised outcome, delivery format, price, expert access, founding-member terms, message, enrollment pathway, and available distribution channels.

How can someone buy a course that has not been built yet?

The buyer is committing to a clearly defined outcome, offer, delivery experience, price, and timeline.

Courses, cohorts, advisory programs, workshops, events, and new products are regularly sold before every component is complete. The offer must clearly explain what the founding member will receive, when delivery begins, and what their participation includes.

Who is COURSE Validate designed for?

COURSE Validate is designed for experts, creators, and businesses with a promising education offer that has not yet been commercially proven.

It is a strong fit for experts creating their first paid education product, coaches or consultants productizing a proven service, authors turning a book or framework into a program, speakers expanding beyond live events, and creators considering a course, cohort, membership, certification, or other paid learning experience.

It can also help personal brands with an audience but no proven paid offer, existing course owners whose program has never sold consistently, experts entering a new audience or category, and businesses that want evidence before funding a complete build.

Validate is especially useful when people have expressed interest in the topic but have not yet paid for the specific offer.

Does Validate guarantee paying customers?

No. COURSE does not guarantee a specific number of sales, deposits, applications, or customers.

We commit to the defined strategy, assets, campaign activity, measurement, and evidence-based decision process.

How do I know whether my offer is still unproven?

Your offer is likely still unproven when you do not yet have reliable evidence that qualified buyers will pay for the specific promise, format, price, and experience you intend to sell.

Interest in your expertise, positive comments, survey responses, email engagement, or a large audience can be encouraging, but they do not necessarily prove demand.

Stronger evidence includes paid enrollments, deposits, signed agreements, accepted proposals, corporate pilots, or another documented commitment tied to the actual offer.

Can COURSE Validate help me improve an existing course that is not selling?

Yes. Validate can be appropriate when a course already exists but has never produced consistent, documented sales.

In that situation, the engagement may examine the buyer, problem, promise, pricing, delivery format, positioning, enrollment path, and audience access to determine why the offer is not converting.

The final recommendation may be to revise the offer, reposition it for a different buyer, change the delivery model, or stop investing in the current version.

Where do the prospective buyers come from?

The campaign begins with the strongest credible channels available to you. These may include your professional network, customers, email list, LinkedIn connections, strategic partners, associations, podcast audience, social followers, referrals, corporate relationships, or selected direct outreach.

COURSE helps identify and activate those channels. We do not promise to manufacture a large audience in 30 days.

Who sends the outreach?

Responsibilities are confirmed during kickoff.

COURSE creates the messaging, campaign assets, video scripts, call frameworks, and tracking system. The client or expert typically participates directly because their relationships, credibility, and access are important to the result.

Who conducts the buyer interviews and sales calls?

The expert or client team usually participates in at least some calls. COURSE provides the interview framework, qualification criteria, sales structure, objection language, coaching, and review process.

Additional call support must be included in the approved scope.

Does Validate include paid advertising?

No. Media spending and paid-ad management are not included unless explicitly added to the agreement.

Early validation typically begins with warmer and more credible channels because they produce faster, more useful buyer feedback.

Does Validate include the finished curriculum?

It includes preliminary curriculum architecture informed by market evidence.

The complete curriculum, lessons, resources, scripts, production, and LMS experience are developed during COURSE Build.

What happens if the offer does not validate?

COURSE will identify what the evidence supports.

That may involve changing the audience, problem, promise, price, format, message, enrollment path, or initial product. We may recommend a revised test, substantial repositioning, or stopping before a larger investment is made.

Can I skip Validate and begin with Build?

You may be ready for COURSE Build when the specific offer already has clear and credible proof of demand.

That proof may include consistent paid enrollments, successful cohorts, signed client agreements, corporate commitments, recurring sales, or another documented pattern of qualified buyers paying for substantially the same offer.

An existing audience or general interest in the topic is not enough on its own. COURSE will review the evidence and recommend the right starting point before the engagement begins.

What does the Validation Clarity Guarantee cover?

When you complete the agreed participation and campaign requirements, COURSE guarantees a clear evidence-based recommendation to build, revise, reposition, or stop.

If the available evidence is not sufficient for that decision, we continue the analysis at no additional professional fee until it is.

What happens after Validate?

When the evidence supports moving forward, COURSE prepares the complete Build recommendation and roadmap.

You may continue into COURSE Build, work with another provider, build internally, revise the concept, or decide not to proceed.

Validate does not automatically obligate you to purchase another service.

Do I need to participate in the validation campaign?

Yes. COURSE leads the strategy, asset creation, campaign structure, project management, and evidence analysis, but meaningful validation requires your participation.

Your expertise, credibility, relationships, and access to prospective buyers are part of the process. You should expect to contribute source material, participate in strategy decisions, help identify prospects, complete agreed outreach, join buyer conversations, review assets promptly, and attend campaign reviews.

Validation cannot be fully outsourced because prospective buyers often need to hear directly from the expert behind the offer.

What does COURSE handle during Validate?

COURSE leads the validation strategy and project rhythm.

The COURSE team will review the market and competing alternatives, develop the offer and positioning, build the validation assets, create the outreach and sales frameworks, organize the campaign process, review buyer feedback, refine the message and offer, analyze the evidence, and deliver the final recommendation and COURSE Build roadmap.

COURSE also provides the frameworks, templates, tracking systems, and decision criteria used throughout the engagement.

What is my team responsible for?

Your team is responsible for providing the expertise, source material, access, decisions, and participation required to make the campaign credible.

That includes sharing existing content and research, identifying or authorizing access to prospects, participating in outreach and buyer conversations, completing reviews and approvals, processing customer payments, providing accurate campaign data, and fulfilling any founding-member promises made during validation.

Exact responsibilities are confirmed during kickoff so ownership is clear before the campaign begins.

Does COURSE guarantee sales or passive income?

No. COURSE does not guarantee a specific number of sales, customers, deposits, or applications, and Validate is not a shortcut to immediate passive income.

The engagement is designed to create a responsible market test and an evidence-based decision. Results still depend on the strength of the offer, audience access, price, timing, buyer behavior, client participation, and sales execution.

COURSE guarantees the agreed validation process and decision clarity—not customer behavior.

The Solution

Validate the opportunity.
Build the program.
Operate the education system.
Each stage earns the next.

There are three clear ways to validate, build and grow an education business with COURSE, depending on where you’re starting and how much support you want.

01 / Prove

Validate

Prove the audience, offer, price, and buying demand — with real evidence, not opinions or surveys.

Learn about VALIDATE →

02 / Make

Build

Turn the validated offer into a complete, sellable education product — curriculum, production, platform, and launch.

Learn about BUILD →

03 / Grow

Operate

Continuously produce, maintain, improve, and grow the system — without pulling you back into production.

Learn about OPERATE →

Build the Evidence First

Do Not Spend Months Building an Offer the Market Has Never Proven.

In 30 days, COURSE will help you define the buyer, package the offer, put it in front of qualified prospects, and make the next investment with evidence instead of assumptions.

Start with COURSE Validate

Talk to COURSE

$10,000 · 30 days · Validation Clarity Guarantee

Prove People Will Pay for Your Course Before You Build It.

Building the Course Does Not Prove That People Want It.

The wrong buyer: The audience is too broad, difficult to reach, or not motivated to act.

The wrong problem: The program addresses something interesting, but not urgent enough to purchase.

The wrong offer: The promise, format, support, or price does not create a compelling reason to enroll.

The wrong sequence: Months are spent developing curriculum, recording lessons, and building technology before demand is tested.

Expertise Is Valuable. The Right Offer Makes It Sellable.

See how experts have used COURSE to clarify their offer, turn their expertise into a sellable program, and move toward launch with greater confidence.

Prove the Offer Before You Build the Course.

Not sure which COURSE plan fits? Schedule a call with our team first.

We Build the Offer and Put It Into the Market.

Market and Offer Strategy

Enrollment and Sales Assets

Campaign Activation and Buyer Conversations

Evidence, Curriculum, and Final Recommendation

One Focused Month From Idea to Evidence.

Week 1 — Market and Offer

Week 2 — Offer and Enrollment Assets

Week 3 — Campaign Activation

Week 4 — Evidence and Decision

Validation Comes From Buyer Action, Not Audience Attention.

Strong evidence

Supporting evidence

Weak evidence

We Guarantee the Decision Process, Not Customer Behavior.

One Offer. One Campaign. One Decision.

The standard engagement includes:

COURSE Validate does not include:

Creators and brands everywhere are building success with COURSE.

$283,500 in sales and 2,500+ leads from the Clockwork methodology course launch.

$4M+ in sales, 14K leads, and 3M+ views across Course From Scratch and Alchemy.

100,000+ Marines trained through the Innovative Instruction Workshop.

$270K+ in sales, 15K books sold, and a WSJ Best-Seller title.

$118K+ in sales and 90K+ views from one strategic promo video.

$1M+ in profits, 20K+ leads, 300K+ views, and a Forbes feature.

Validate the Opportunity. Then Build What the Market Supports.

Frequently Asked Questions

What exactly are we validating?

How can someone buy a course that has not been built yet?

Who is COURSE Validate designed for?

Does Validate guarantee paying customers?

How do I know whether my offer is still unproven?

Can COURSE Validate help me improve an existing course that is not selling?

Where do the prospective buyers come from?

Who sends the outreach?

Who conducts the buyer interviews and sales calls?

Does Validate include paid advertising?

Does Validate include the finished curriculum?

What happens if the offer does not validate?

Can I skip Validate and begin with Build?

What does the Validation Clarity Guarantee cover?

What happens after Validate?

Do I need to participate in the validation campaign?

What does COURSE handle during Validate?

What is my team responsible for?

Does COURSE guarantee sales or passive income?

Validate the opportunity. Build the program. Operate the education system. Each stage earns the next.

Validate

Build

Operate

Do Not Spend Months Building an Offer the Market Has Never Proven.

Validate the opportunity.
Build the program.
Operate the education system.
Each stage earns the next.