The Client

Briana Berg is a Certified Valuation Analyst and Certified Exit Planning Advisor who has spent years helping business owners understand what their companies are worth — and how to position themselves to get every dollar of that value when the time comes to sell. As co-founder of North Kendrick Advisors, she has guided countless owners through successful exits, including her own.

She has seen both sides of what preparation does to an outcome. Owners who come in ready — with clean financials, a clear narrative, and a deep understanding of what buyers want — consistently command stronger offers and close deals faster. Owners who don't often discover the cost of that unpreparedness at the worst possible moment.

Briana built Sell Ready to change that. She wanted a course that could give business owners the exact framework she uses with private clients — accessible to any owner, at any stage of thinking about a sale, before the stakes were already high.

The Challenge

Briana's expertise is deep, technical, and highly nuanced. Business valuation, exit planning, buyer psychology, due diligence, and the often-overlooked emotional dimension of letting go — translating all of that into a course that felt approachable without oversimplifying the substance was the central challenge.

The course also had to serve a specific, often skeptical audience. Business owners are busy, practical people who have been sold generic advice before. Sell Ready needed to earn their trust immediately — with the kind of specificity and credibility that only comes from someone who has actually done the work, not just studied it.

And it needed to live on a platform that could support both a self-paced course tier and a private coaching program — two distinct offers with different price points, access structures, and student experiences running on the same infrastructure.

What We Built Together

COURSE partnered with Briana to build Sell Ready from curriculum through platform launch on Kajabi.

The curriculum structure organized her expertise into five clear modules: Laying the Groundwork, Know Your Numbers and Know Your Value, Attracting Buyers and Structuring Deals, How to Cross the Finish Line, and Legacy and Life After Exit. Each module was built around what owners actually need to know at each stage of the exit process — progressing logically from readiness assessment through closing, with the emotional dimension of selling woven throughout rather than treated as an afterthought.

Every lesson was built for the business owner who doesn't have time to sit through long lectures. Short, focused videos. Direct language that respected the intelligence of people who have spent decades running companies. Practical steps they could take immediately rather than frameworks they needed to translate into action on their own.

Briana's voice was protected throughout — warm, empathetic, and rooted in real-world brokerage experience. The course sounds like a conversation with an advisor who has been through the process herself, not a textbook delivered on camera.

Kajabi was set up as the full platform home — course site, branding, payment configuration, and automations built to support both the Course Only tier at $1,295 and the Course plus Private Coaching tier at $2,995. The coaching program's weekly module release structure and call scheduling system were integrated so the experience ran smoothly without requiring manual management between sessions.

The ongoing engagement also includes paid media management — driving qualified business owners into the Sell Ready funnel consistently and expanding Briana's reach beyond her existing network at North Kendrick Advisors.

The Results

Briana launched Sell Ready with a complete course and coaching ecosystem on Kajabi — a professional platform that matches the credibility she has built in the business valuation and exit planning space.

Business owners now have access to the exact framework Briana uses with private clients, in a format that meets them where they are — whether they're thinking about selling next year or five years from now. The program includes a Professional Business Readiness Assessment valued at $1,500, giving every student a data-driven snapshot of their exit readiness alongside the curriculum.

Client feedback from Briana's advisory work speaks to the standard the course was built to deliver — owners describing her guidance as the thing that gave them confidence going into their sale, helped them understand their value, and pulled them through when the process got difficult.

The paid media infrastructure running alongside the course creates a consistent pipeline of new students, extending Sell Ready's reach to business owners who don't yet know they need it — but will be grateful they found it before it was too late to prepare.

What's Possible

Briana had the credentials, the framework, and firsthand experience on both sides of a business sale. COURSE built the curriculum structure, Kajabi platform, and paid media strategy that turned all of it into a scalable program reaching business owners at exactly the right moment.

If you're an advisor, consultant, or subject matter expert whose clients consistently wish they had found you sooner, this is what packaging that expertise into a course that reaches them earlier actually looks like.