The Client
Kehinde Fawumi — known as Kenny — is a technologist, entrepreneur, and thought leader who has spent his career at the intersection of big tech and career development. He knows something most aspiring tech professionals don't: what actually separates the fewer than four percent of candidates who get it right from the vast majority who don't.
That insight had helped the people in Kenny's direct orbit. What he wanted was a way to help thousands more — packaged into a course that could scale his knowledge without requiring him to be in every room, on every call, and in every conversation. He came to COURSE to build it.
The Challenge
Kenny faced three challenges that most experts recognize immediately.
The first was structure. Years of hard-won knowledge about big tech hiring doesn't arrive pre-organized into a student-friendly curriculum. It lives in pattern recognition, in the nuances of what works and what doesn't, in the kind of judgment that develops from seeing hundreds of cases play out. Turning that into a clear, step-by-step framework a student could follow required more than an outline.
The second was production. Kenny knew the course needed to look and sound professional — the kind of quality that signals credibility before a student reaches the first lesson. Managing scripts, video production, and editing himself while running a business wasn't realistic.
The third was authority. The tech career coaching space is crowded. Standing out as a trusted voice — not just another expert with a course — required a platform and a presence that went beyond the course itself.
What We Built Together
COURSE took on the full build alongside Kenny through our done-for-you course creation service.
We started with curriculum development — working with Kenny to distill his proven strategies for big tech hiring into a clear, progressive framework. The goal was a system students could move through step by step, without needing Kenny's instincts to fill the gaps. Every module was organized around the specific decisions and behaviors that separate successful candidates from the rest.
Professional video production gave the course its polish. Our team handled direction, editing, and post-production to deliver content that matched Kenny's personal brand and met the quality standard his audience would expect from someone with his background. He stayed focused on sharing his expertise. We managed everything around it.
Marketing positioning ensured the course aligned with Kenny's broader business goals — not just as a standalone product, but as a platform that could support speaking opportunities, partnerships, and the kind of media recognition that compounds over time.
The Results
Kenny launched a high-quality online course that positions him as the go-to resource for aspiring tech professionals serious about breaking into big tech the right way.
The ripple effect of that launch extended well beyond the course itself. With a polished program and a strengthened platform behind him, Kenny's expertise gained wider recognition — leading to an article he authored being published in Forbes through the Forbes Technology Council: Inside Big Tech Hiring: What Fewer Than 4% Of Candidates Get Right.
That Forbes feature did what a well-built course always does when it's backed by real credibility: it opened doors. Media recognition, a stronger personal brand, and a clearer path to speaking engagements, partnerships, and expanded influence — all compounding from a single decision to build the course properly rather than quickly.
Kenny's story is a clear example of what happens when expertise gets the infrastructure it deserves. The knowledge was already there. COURSE built the system that made it visible.
What's Possible
Kenny had deep expertise, a clear audience, and insights worth sharing at scale. COURSE built the curriculum, production, and positioning that turned all of it into a launched course — and the authority that course built opened doors he hadn't anticipated.
If you're a subject matter expert ready to package what you know and build the kind of platform that earns recognition beyond your existing network, this is what that trajectory looks like.
