Princess Cruises: Learning & Development Video Production and Course Creation

Princess Cruises is one of the most recognized names in global cruise travel. With teams spanning ships, offices, and regions around the world, their people are the backbone of the guest experience. To support that workforce, Princess Cruises needed a modern, scalable approach to learning and development (L&D), corporate training, and course creation.

They partnered with Course Co. to build high-quality training videos and e-learning courses that could support HR, safety, compliance, sales, marketing, PR, and executive leadership—without sacrificing consistency, accessibility, or engagement.

The Challenge: Scalable, Engaging Training for a Global Workforce

Princess Cruises faced a challenge common to large, distributed organizations:

How do you train thousands of employees across departments, roles, and locations—while keeping the content engaging, compliant, and easy to access?

Their goals were clear:

• Improve employee onboarding and continuous learning
• Strengthen safety and compliance training across maritime and corporate standards
• Elevate sales and marketing training to support revenue growth
• Build stronger executive and leadership development programs
• Ensure accessibility, ADA compliance, and global reach for diverse teams

They didn’t just need videos. They needed a complete learning and development system that could grow with the organization.

The Solution: Done-for-You L&D Video Production and Course Development

Course Co. delivered an end-to-end learning and development solution, combining professional video production, instructional design, and enterprise-ready course creation.

1. Custom Training Video Production (HR, Safety, Compliance, Sales)

We produced high-quality, immersive training videos designed for real-world application, including:

• Scenario-based training videos that simulate real situations employees face on the job
• Safety and compliance training modules aligned with maritime and corporate regulations
• Regulatory training videos supporting STCW, OSHA, GDPR, and internal policies
• LMS-ready video formats for on-demand, self-paced learning across ships and offices

These videos replaced static documents with visual, repeatable learning experiences.

2. Interactive Course Development & E-Learning Programs

To support long-term learning and upskilling, Course Co. built interactive online courses designed for engagement and retention:

• Microlearning modules for faster comprehension and better recall
• Gamified learning experiences, including quizzes, scenarios, and progress tracking
• Multi-language and localized content for global teams
• SCORM and xAPI-compatible courses for seamless LMS integration and reporting

This made training easier to manage—and easier for employees to complete.

3. Executive & Leadership Development Training

Princess Cruises also invested in leadership and executive training content, including:

• Strategic communication and people leadership training
• Crisis management simulations based on real-world scenarios
• Performance coaching and continuous learning pathways

These programs helped leaders make better decisions, manage teams more effectively, and respond confidently under pressure.

4. Sales & Marketing Enablement Training Videos

To support revenue and brand alignment, we created sales and marketing training videos, including:

• Sales training focused on customer experience, objection handling, and conversions
• Marketing and brand storytelling education
• Public relations and crisis communication training
• Product and service explainer videos

This ensured teams stayed aligned with messaging, strategy, and customer expectations.

5. Accessibility, ADA, and Global Compliance

Every piece of training content was built with accessibility and compliance in mind:

• Closed captions and subtitles for ADA and WCAG compliance
• Audio descriptions for visually impaired learners
• Interactive transcripts and text-based learning alternatives
• Screen-reader compatibility and mobile-friendly delivery

This made learning inclusive, searchable, and globally accessible.

The Results: Measurable Impact Across the Organization

By partnering with Course Co., Princess Cruises saw real, measurable improvements:

• 30% increase in training completion rates due to engaging video and interactive course design
• Higher employee engagement and retention through personalized, scenario-based learning
• Seamless global training delivery for onboard and remote teams
• Improved sales performance through stronger sales enablement training
• Compliance alignment with STCW, OSHA, ADA, and maritime safety standards
• A scalable training framework that can be updated and expanded over time
• Stronger leadership performance and operational efficiency

Most importantly, training became a strategic advantage—not a bottleneck.

Conclusion: Modern Learning & Development at Scale

Through professional learning and development video production and course creation, Course Co. helped Princess Cruises modernize its training strategy. The result was a scalable, accessible, and high-impact learning system that supports employees at every level of the organization.

If your company needs custom corporate training videos, e-learning courses, or L&D content built to scale, Course Co. can help.

Ready to upgrade your training? Let’s talk.