The Online Business Association (OBA), a trusted resource for entrepreneurs and business owners, sought to expand its membership and provide actionable resources for its audience. To achieve this, OBA collaborated with Course Co. to develop the OBM Business Audit Workbook—a high-quality PDF lead magnet designed to attract potential members, engage entrepreneurs, and showcase the value of OBA membership.

Challenges

1. Engaging Content: Creating comprehensive, actionable content that resonates with entrepreneurs and addresses their pain points.
2. User-Friendly Design: Designing an intuitive and visually appealing workbook layout to ensure a seamless user experience.
3. Brand Alignment: Maintaining consistency with OBA’s branding to reinforce credibility and trust.
4. Lead Generation: Crafting a lead magnet that effectively converts interest into actionable leads, such as subscriptions or memberships.
5. Value Communication: Highlighting the benefits of OBA membership to encourage users to join the association.

Our Approach

1. Strategic Planning

• Conducted research to identify the target audience's challenges and goals.
• Collaborated with OBA to outline workbook objectives and structure.

2. Content Development

• Crafted engaging and actionable content, including worksheets, strategies, and exercises tailored to help entrepreneurs evaluate and grow their businesses.
• Included real-world tips and examples to ensure relevance and practicality.

3. Design and Layout

• Developed a professional, visually engaging design incorporating OBA’s branding elements, including colors, typography, and logo.
• Ensured the layout was intuitive, with clear navigation and visually separated sections.

4. Interactive Features

• Integrated fillable PDF fields, clickable links, and checkboxes for enhanced interactivity.
• Made the workbook accessible across devices for broader usability.

5. Review and Revision

• Conducted multiple feedback rounds to ensure the workbook met OBA’s standards for accuracy, clarity, and alignment with its brand mission.

Results

1. Engagement Metrics: The workbook generated significant engagement, with a high download rate and positive feedback from users.
2. Lead Generation: Helped OBA capture quality leads, driving new sign-ups to their mailing list and increasing membership inquiries.
3. Brand Perception: The workbook reinforced OBA’s credibility as a valuable resource for entrepreneurs, enhancing brand recognition.
4. Membership Growth: The lead magnet directly contributed to membership growth, expanding OBA’s reach and influence in the business community.
5. User Feedback: Entrepreneurs praised the workbook’s practical insights, professional design, and ease of use, citing it as a vital business tool.

Conclusion

The OBM Business Audit Workbook was a resounding success, showcasing the effectiveness of a well-crafted lead magnet in driving engagement and conversions. Course Co.'s expertise in content creation and design enabled OBA to elevate its offerings, strengthen its brand, and foster meaningful connections with its audience.

Looking to create impactful lead magnets that resonate with your audience? Let Course Co. create effective lead magnets and course materials for you.