The Client
Mary and Adebayo are the founders of CrestAce Consulting — a leadership and professional development firm built around one specific and growing area of expertise: Agile. As certified Scrum and SAFe trainers, they help individuals and organizations unlock their potential in the Agile world, offering Scrum Master Training, SAFe certification preparation, interview coaching, and one-on-one development.
Their work was making a difference in people's careers. The challenge was that it was happening primarily through in-person workshops and direct coaching — formats that limited how many people they could reach and how far their impact could travel. They wanted an online course that could take their Agile leadership expertise global. They came to COURSE for the structured guidance to make it happen.
The Challenge
Mary and Adebayo had deep knowledge and a proven track record. What they didn't have was a clear path from that expertise to a launched online course. Course creation involves a sequence of decisions — strategy, curriculum architecture, platform selection, production, marketing, and launch execution — that are individually manageable but collectively overwhelming for first-time course creators who are also running an active consulting practice.
They needed more than execution support. They needed a structured program that walked them through every phase in the right order, gave them expert input at each decision point, and ensured that when the course launched, it was ready — technically, content-wise, and commercially.
What We Built Together
COURSE enrolled Mary and Adebayo in a 12-week Online Course Creation Consulting program — a structured, phase-by-phase engagement that took CrestAce Consulting from blank page to successful launch.
Weeks one and two focused on course blueprint and strategy. In-depth consultations surfaced their goals, defined their target audience, and clarified the unique value proposition that would differentiate CrestAce's Agile course in a competitive professional development market. The output was a clear, comprehensive course blueprint that gave every subsequent decision a firm foundation.
Weeks three and four built the content structure. Expert instructional designers mapped out modules, lessons, and learning objectives alongside Mary and Adebayo — translating their Agile expertise into a curriculum that progressed logically and delivered genuine transformation for each type of learner the course was designed to serve. Engaging video lessons, practical exercises, and downloadable resources were developed throughout.
Weeks five and six handled platform setup and technical integration. A suitable LMS was selected and configured with CrestAce's branding, responsive design, and user-friendly navigation — giving students a professional, seamless learning environment from their first login.
Weeks seven and eight delivered the video production. Professionally filmed and edited video lessons captured Mary and Adebayo's charismatic delivery and elevated the content with visual elements, graphics, and animations that enhanced comprehension and engagement throughout.
Weeks nine and ten built the marketing and launch strategy. A comprehensive plan encompassing email campaigns, social media promotions, and strategic collaborations was developed and executed to build anticipation before the launch window opened and drive enrollment when it did.
Weeks eleven and twelve completed the build with quality assurance and launch. Meticulous final checks ensured a seamless, error-free experience for every participant before the course went live — and COURSE provided hands-on support through the launch itself.
The Results
The CrestAce Consulting course launched to enrollment that exceeded expectations — attracting a diverse, global audience of Agile professionals and aspiring practitioners who found in the course the structured, expert-led guidance they had been looking for.
Participant feedback praised both the quality of the content and the clarity of the course structure — a reflection of the 12 weeks of deliberate, expert-guided development that went into building it. CrestAce Consulting solidified their position as a respected authority in Agile leadership education, expanding their impact well beyond the geographic limits of their in-person workshop model and establishing a new revenue stream that grew alongside their consulting practice.
What's Possible
Mary and Adebayo had the Agile expertise and the mission to share it globally. COURSE provided the 12-week structured program that walked them through every phase — strategy, curriculum, platform, production, marketing, and launch — and delivered a course that exceeded their enrollment goals from day one.
If you're a consultant, trainer, or professional development expert who is ready to take your workshops online but needs a structured path to do it right — this is what a properly guided course creation program looks like.
