Jason Roberts, CEO of Better Blueprint Realty, built a name for himself by flipping homes, structuring high-level deals, and helping everyday investors access elite real estate opportunities. With a growing reputation as a problem-solver and mentor to multiple six-figure flippers, Jason knew it was time to scale his impact—without trading more time for money.

That’s when he partnered with Course Co. to transform his proven systems and real-world experience into a scalable, high-converting online course platform.

The Challenge: Scale Expertise Without Adding Hours

Jason was already coaching and partnering with successful investors—but his time was maxed out. He needed a way to bottle his knowledge into a repeatable program that would empower more people across the country, while still reflecting the high-quality, no-fluff approach Better Blueprint Realty is known for.

He also wanted a system that didn’t just sell information, but created a real transformation—a course funnel that mirrors the results of one-on-one mentorship.

The Solution: End-to-End Course Creation + Funnel Launch by Course Co

Course Co built the entire course ecosystem from the ground up, including:

Expert Curriculum Development

We worked closely with Jason to extract his core real estate investing frameworks—covering flipping, wholesaling, deal structuring, and partnering with hedge funds. These were then structured into a high-impact course map, with modules aligned to deliver transformation step by step.

Funnel Building + Sales Copywriting

We designed and developed a high-converting sales funnel to generate both leads and course buyers:

• Free Masterclass or Lead Magnet Funnel to qualify leads and build trust
• Course Sales Page with Jason’s voice, client wins, and a compelling story-driven sales narrative
• Checkout pages, order bumps, and upsell strategy integrated seamlessly

Course Uploads + Platform Setup

Jason filmed his lessons—we took care of everything else:

• Video upload and formatting
• URL routing and LMS customization
• Secure checkout and access page design
• Private student portal setup

Email Marketing & Automations

To support the funnel, we wrote and implemented two targeted 5-email sequences:

1. Non-buyer nurture sequence to re-engage cold leads
2. Buyer upsell sequence to move students toward advanced offers or 1:1 mentorship

All emails were optimized for mobile, written in Jason’s voice, and fully automated through his CRM + Thinkific integrations.

The Results: From Mentor to Media Brand

Within 30 days of launch, Jason had:

• A fully automated course business to drive qualified leads and recurring revenue
• A professional course platform that mirrors the high-level results of his personal coaching
• A scalable system to serve hundreds (or thousands) of students—without sacrificing quality

Most importantly, Jason now has a repeatable sales and education engine that grows with his brand, while giving him back more time to focus on high-ticket partnerships and multifamily real estate deals.