Playbook for Life, created with Course Co.

Some people teach theory. Others teach experience.

Bill Barnett teaches a playbook.

After decades building media brands, launching companies, and helping students and professionals navigate real-world success, Bill knew one thing for certain:

People don’t need more motivation.
They need better tools.

That belief became the foundation of Smarter Minds Network and its flagship program, Playbook for Life—a fast-paced, high-impact course designed to give Gen Z (and the people guiding them) the practical life skills schools don’t teach.

But transforming decades of experience into a clear, scalable online course required more than expertise.

That’s where Course Co. came in.

The Challenge: Turning Real-World Wisdom Into a Scalable Course

Bill Barnett had everything most course creators struggle to build:

• Deep subject matter expertise
• A powerful personal story
• A clear philosophy around money, mindset, and success
• Years of speaking, coaching, and consulting experience

What he needed was a system.

The challenge wasn’t what to teach.
It was how to package it.

Smarter Minds needed:

• A structured curriculum built for modern learners
• A course format that matched Bill’s direct, relatable teaching style
• Video-based lessons that felt engaging—not academic
• A scalable course product that could support speaking, consulting, and community growth

The Course Co. Solution: Full-Service Course Creation

Course Co. partnered closely with Bill to turn Playbook for Life into a polished, professional online course—without losing the authenticity that defines Smarter Minds.

We didn’t try to “clean up” Bill’s voice.
We amplified it.

Step 1: Curriculum Strategy & Course Architecture

The first step was clarity.

Course Co. worked with Bill to:

• Define the core transformation of the course
• Organize decades of insights into a clear learning journey
• Structure lessons around real-world application, not theory
• Build a curriculum designed for attention, momentum, and retention

The result was a course that moves quickly, hits hard, and stays practical.

Step 2: Video-Based Course Production

Smarter Minds is built on storytelling and clarity—so video mattered.

Course Co. guided the production of:

• Clear, concise lesson videos
• Strong framing and pacing to maintain energy
• Natural delivery that feels conversational, not scripted
• Editing that supports learning without distraction

Every video was designed to feel like a direct conversation, not a lecture.

Step 3: Course Positioning & Launch Assets

Beyond production, Course Co. helped position the course as:

• A modern life skills playbook
• A resource for students, parents, educators, and organizations
• A scalable asset supporting speaking, consulting, and partnerships

This included strategic guidance on how the course fits within the broader Smarter Minds Network ecosystem.

Why Playbook for Life Works

Because it’s grounded in reality.

Bill teaches:

• How money actually works
• The difference between owned money and rented money
• Why every day is an interview
• How likability, humility, and clarity create opportunity
• How to build networks and leverage smarter minds

No fluff.
No theory-heavy lectures.
Just tools people can use immediately.

Who This Course Serves

Playbook for Life was designed to support:

• Gen Z students preparing for the real world
• Parents and educators seeking practical guidance
• Transitioning veterans and underserved groups
• Anyone looking to build income, confidence, and long-term wealth

The course gives people what most institutions don’t: a usable playbook.

Why Smarter Minds Chose Course Co.

Course Co. specializes in done-for-you course creation services for:

• Experts
• Educators
• Speakers
• Authors
• Consultants

We handle:

• Curriculum design
• Course strategy
• Video production
• Editing and delivery systems

So experts like Bill can focus on what they do best: teaching, leading, and impacting lives.

The Result

Smarter Minds Network now has:

• A scalable online course product
• A clear curriculum rooted in real-world success
• A professional course asset supporting long-term growth
• A platform that extends Bill Barnett’s mission beyond the stage

Not just a course.
A playbook for life.

Looking to Turn Your Expertise Into a Course?

If you’ve spent years building experience and impact—but need help packaging it into a scalable online program—Course Co. can help.

We don’t just build courses. We help experts turn knowledge into systems that last.