Seabourn is known for setting the bar in ultra-luxury travel. Every detail matters—from the guest experience to the way their crew shows up on board each ship. Behind that level of service is a team of highly trained, deeply knowledgeable people, and Seabourn takes that responsibility seriously.

As their global fleet and workforce continued to grow, Seabourn knew their training approach needed to evolve too. They weren’t just looking for “training videos.” They wanted a learning experience that felt aligned with their brand—polished, thoughtful, and worthy of the level of excellence they deliver to guests every day.

That’s where Course Co. came in.

The Challenge

Seabourn needed a training solution that could scale across ships, roles, and departments—without losing quality or consistency.

Their team was facing a few key challenges:

• Delivering consistent learning and development training to crew members across multiple locations and time zones
• Creating content that was visually engaging and easy to follow, not dry or forgettable
• Improving knowledge retention while making onboarding smoother and more effective for new hires

In short, they needed a modern, high-quality training video system that worked globally and actually kept people engaged.

The Solution

Course Co. partnered closely with Seabourn’s learning and development team to bring their vision to life.

We started in pre-production, working side by side with their internal stakeholders to shape clear, concise scripts that reflected Seabourn’s values, service standards, and real-world expectations. Nothing generic—everything tailored to how their crews actually work on board.

From there, we produced a series of professional training videos using real-life scenarios, onboard demonstrations, and presenters that felt authentic and credible. To make complex topics easier to understand, we layered in motion graphics, animations, and on-screen text—keeping the content visually compelling without overwhelming the viewer.

Finally, we delivered the videos in multiple formats, ensuring they were accessible across platforms for both onboard and remote learning environments.

The Results

The impact was immediate and measurable.

• Crew members received clearer, more consistent training—leading to stronger performance and service delivery
• Engagement and knowledge retention improved compared to traditional training methods
• Seabourn gained a scalable training system that could support their global workforce with ease

Most importantly, the training now matched the level of excellence Seabourn is known for.

Final Thoughts

By partnering with Course Co., Seabourn transformed its learning and development program into a polished, effective video-based training system—one that supports their crew and protects their brand at scale.

If your organization is ready to upgrade its corporate training with professional, high-impact video, we’d love to help.

Let’s talk.