Seabourn, a leader in ultra-luxury cruising, needed a high-quality video training series to educate employees and crew on new product updates and industry insights. The objective was to create engaging, informative, and visually compelling training content that would enhance employee knowledge, onboard service excellence, and brand alignment.

Course Co. partnered with Seabourn to produce Seabourn Spotlight, a dynamic learning and development video series designed to provide accessible, structured, and immersive training for their global workforce.

Challenges

• Ensuring consistent training across international teams and onboard staff.
• Delivering visually engaging, easy-to-understand training content.
• Aligning the series with Seabourn’s premium brand experience.
• Streamlining complex product updates for effective learning.

Our Approach

Course Co. leveraged its expertise in high-quality video production to create a training series that was both engaging and educational. The process included:

1. Strategic Content Planning – Collaborating with Seabourn to define key learning objectives and training goals.
2. Professional Scriptwriting – Crafting compelling narratives to simplify complex product updates.
3. High-Quality Video Production – Filming in professional studio settings with polished visuals.
4. Dynamic Editing & Motion Graphics – Enhancing engagement with animated elements, on-screen text, and branded visuals.
5. Optimized Distribution – Formatting videos for seamless access across Seabourn’s internal learning platforms.

Results & Impact

• Improved employee retention and understanding of key product updates.
• Increased engagement with training materials, reducing knowledge gaps.
• Standardized training experience for global staff, ensuring consistent service delivery.
• Strengthened Seabourn’s internal learning culture with accessible, on-demand training resources.

Through Seabourn Spotlight, Course Co. helped elevate Seabourn’s learning and development initiatives, reinforcing the brand’s commitment to excellence in service and education.