Tripwire Offer

A tripwire offer is a low-cost, high-value digital product or course designed to convert leads into paying customers.

In course creation, a tripwire course acts as an irresistible, limited-time offer that gives potential students a taste of your teaching style before they commit to a higher-priced program.

Why Use a Tripwire Offer in Your Course Funnel?

• Increases Conversions – By offering a low-risk, high-value course, you can move leads from free content (lead magnets, webinars, or workshops) to paying customers.
• Builds Trust – Students get immediate value, making them more likely to invest in a full-scale online course or membership.
• Enhances Your Sales Funnel – A tripwire course can be strategically placed before a higher-ticket course or coaching program to increase customer lifetime value (CLV).

Best Practices for a High-Converting Tripwire Offer:

• Price it between $7 – $49 to create a no-brainer purchase decision.
• Keep it short and actionable (e.g., a mini-course, workshop, or exclusive masterclass).
• Set up automated sales funnels to deliver your tripwire seamlessly.
• Use a limited-time discount to create urgency.

A tripwire offer can help monetize your email list, build brand authority, and increase enrollments for your premium courses. When implemented correctly, it turns cold leads into loyal students in your learning ecosystem.