Video Supply, a leader in high-performance video production, partnered with Course Co. to craft an extensive library of advertising assets for their flagship online course, Video Supply PRO. This initiative aimed to attract a wide audience of aspiring creators, marketers, and entrepreneurs looking to master video production and elevate their brand storytelling.

With a shared focus on driving enrollment and enhancing the course's visibility, the collaboration resulted in a suite of highly effective ad creatives tailored to resonate with Video Supply's diverse target audience.

Services Provided

1. Comprehensive Ad Strategy Development

• Collaborated with the Video Supply team to understand their sales funnel, unique value propositions, and ideal customer profiles.
• Mapped out an ad strategy that leveraged various platforms, including Meta, Google Ads, and YouTube, to maximize reach and conversions.

2. Copywriting for Ads

• Wrote compelling ad copy tailored to each platform, ensuring alignment with audience preferences.
• Focused on highlighting the transformative value of Video Supply PRO, emphasizing real-world outcomes and testimonials from course alumni.

3. Design and Production

• Created visually engaging ad assets, including static graphics, motion graphics, and short-form video ads, all designed to capture attention and spark interest.
• Maintained consistent branding throughout all creatives to strengthen brand recognition and trust.

4. A/B Testing Assets

• Designed multiple variations of ad creatives to enable A/B testing for performance optimization.
• Focused on testing headlines, visuals, and calls to action to identify the most effective combinations.

5. Platform-Specific Customization

• Tailored each ad creative to the unique requirements of platforms like Instagram Stories, Facebook feeds, and YouTube pre-roll ads.
• Ensured optimal aspect ratios, durations, and messaging formats for maximum impact.

Results

Enhanced Visibility:
The ad campaign significantly expanded the reach of Video Supply PRO, ensuring the course gained visibility among its target audience across multiple platforms.

Increased Engagement:
The compelling creatives drove higher click-through rates (CTR) and increased engagement on platforms like Instagram and Facebook, sparking interest and conversations about the course.

Boosted Conversions:
The strategic ad assets contributed to a measurable increase in course enrollments, positioning Video Supply PRO as a go-to resource for video production mastery.

Improved Brand Awareness:
Consistent, professional branding across all ad creatives strengthened Video Supply’s reputation as an authority in video production and education.

Data-Driven Insights:
The A/B testing of ad creatives provided valuable insights into audience preferences, allowing further refinement of the campaign for long-term success.

Conclusion

By partnering with Course Co., Video Supply successfully launched a high-impact advertising campaign that drove significant enrollment for their online course, Video Supply PRO. From strategic planning to creative execution, the collaboration resulted in an extensive library of ad creatives that resonated with audiences and delivered measurable results.