The founders of Balance365, Jen Campbell and Annie Brees, are on a mission to revolutionize women’s health and wellness. Through their inspiring platform, they help women break free from the restrictive cycle of diet culture, repair their relationship with food, and discover their ideal body weight—without obsession or deprivation. Their passion stems from personal journeys to achieve sustainable weight loss and balanced living.

To amplify their message and reach a broader audience, the Balance365 team partnered with Course Co. to create, film, and launch a highly profitable webinar that generated over $104,000 in revenue.

Our Approach

1. Comprehensive Strategy Development
We began by understanding Balance365’s goals: educating their audience, building trust, and driving webinar sign-ups. This informed a strategic roadmap for webinar production and promotion.

2. Engaging Webinar Creation
Course Co. designed an impactful webinar script that aligned with Balance365’s mission. The script included:

• Real-life success stories of women breaking free from diet culture.
• Evidence-based strategies for achieving sustainable weight loss.
• Interactive elements to engage viewers and build trust.

3. High-Quality Video Production
Our video production team worked closely with Jen and Annie to ensure their passion and expertise resonated visually. This involved:

• Professional filming with clear visuals and crisp audio.
• Dynamic on-screen graphics to reinforce key points.
• Seamless editing to maintain an engaging flow.

4. Targeted Promotion & Marketing
To maximize reach, Course Co. implemented a tailored marketing campaign:

• Email Campaigns: Compelling email sequences targeting current and potential audience segments.
• Social Media Promotion: Custom visuals and posts to drive sign-ups across platforms.
• Landing Page Design: A conversion-optimized registration page showcasing webinar benefits and Balance365’s credibility.

The Results

Balance365’s webinar launch was a resounding success, achieving the following:

• Revenue: Over $104,000 in sales directly attributed to the webinar.
• Engagement: Significant participation, with viewers actively engaging in Q&A sessions and post-webinar discussions.
• Brand Growth: Increased visibility and strengthened authority in the health and wellness niche.

Why Course Co.?

At Course Co., we specialize in turning your expertise into high-impact courses and marketing assets. By combining thoughtful strategy, professional production, and proven promotion tactics, we help clients like Balance365 achieve remarkable results.

If you're ready to elevate your online course or webinar, let’s collaborate and turn your vision into a revenue-generating success story.