Tony Gibson founded Contractor HQ around a conviction that the construction industry had a knowledge gap — experienced contractors who had figured out how to build thriving businesses had done so through hard-earned trial and error that most aspiring contractors never got access to. His course was built to close that gap. When it came to translating years of industry expertise into a structured, engaging online program, he brought COURSE in to build it.
The curriculum development process began with a comprehensive discovery phase — working closely with Tony to define the course objectives, understand the target audience of aspiring and working contractors, and map out the curriculum that would take students through the full arc of building a contracting business. The resulting program covered the topics that mattered most at each stage: licensing, project management, financial planning, and scaling — in a sequence that built logically from foundational knowledge through to the operational strategies that separated contractors who stayed small from those who grew.
Lesson creation gave the curriculum its instructional architecture. Real-world examples drawn from Tony's actual experience, step-by-step guides, and actionable insights gave every lesson the practical specificity that a contractor audience needed — content built for implementation rather than for comprehension alone. Each lesson was designed with a clear takeaway that a student could act on immediately rather than waiting until they had completed the full program.
Professional video production captured Tony on camera with the approachable yet authoritative presence his subject matter required. Compelling visuals, on-screen graphics, and a conversational delivery style gave the lessons the engaging quality that kept students watching through technically dense content. Interactive and multimedia resources — downloadable worksheets, quizzes, and templates tailored specifically to contractors — extended the learning beyond each video, giving students the tools to apply what they were learning to their own businesses in real time.
LMS integration gave the course its delivery infrastructure — a user-friendly, mobile-optimized platform with progress tracking and discussion forums that fostered community engagement alongside the self-paced curriculum. The platform was built for the busy contractor who might watch a lesson between jobs or on a job site, not just at a desk.
The finished course elevated Contractor HQ's brand, drove increased enrollment, produced high completion rates, and positioned Tony as a trusted authority in contracting business education.
Services Delivered
- Curriculum development and course objective mapping
- Target audience definition and learning pathway design
- Lesson creation — real-world examples, step-by-step guides, and actionable insights
- Professional video production — visuals, on-screen graphics, and conversational direction
- Downloadable worksheets, quizzes, and contractor-specific templates
- Interactive resource development for immediate application
- LMS integration — mobile-optimized, with progress tracking and discussion forums
- Community engagement features and platform user experience design
