Course Co. collaborated with Contractor HQ, a trusted platform dedicated to helping contractors build successful businesses, to design and launch a transformative online course. Led by Tony Gibson, the founder of Contractor HQ, the initiative aimed to equip contractors with actionable strategies to scale their businesses effectively.

Through a tailored combination of curriculum development, website design, persuasive copywriting, and a robust marketing strategy, Course Co. delivered a seamless learning experience that aligned with Contractor HQ’s mission to empower contractors.

About Contractor HQ

Contractor HQ, under Tony Gibson’s leadership, is a platform designed to support contractors at every stage of their entrepreneurial journey. With a focus on actionable advice and real-world solutions, Contractor HQ empowers blue-collar professionals to build thriving businesses.

Seeking to expand its value proposition, Tony envisioned an online course that would deliver practical insights into business strategies like lead generation, operational efficiency, and scaling. The goal: to create a user-friendly, visually appealing, and strategically marketed course that could serve as a cornerstone for Contractor HQ’s offerings.

Challenges

1. Content Development: Crafting an engaging, comprehensive curriculum tailored to contractors’ unique needs.
2. Website Design: Building a professional and intuitive course platform.
3. Copywriting: Developing persuasive, brand-aligned copy to drive engagement.
4. Marketing Strategy: Launching a campaign to ensure maximum enrollment and reach.
5. Tool Integration: Leveraging HighLevel for streamlined course delivery and management.

Course Co.’s Approach

1. Curriculum Development

Course Co. collaborated closely with Tony Gibson to design a step-by-step curriculum, ensuring the course was actionable and impactful.

• Modules: Focused on essential contractor skills, including lead generation, project management, financial planning, and client acquisition.
• Interactive Content: Included practical exercises, case studies, and downloadable templates to facilitate hands-on learning.

2. Copywriting

Course Co. created compelling copy for the course platform, sales pages, and marketing emails.

• Key Messaging: Highlighted the course’s unique benefits and Tony Gibson’s expertise.
• Calls-to-Action: Crafted to drive conversions and maximize enrollment.

3. Website Design

A visually engaging, fully responsive website was developed to host the course.

• Custom Branding: Ensured consistency with Contractor HQ’s established identity.
• User-Friendly Navigation: Simplified access to course materials and resources.
• HighLevel Integration: Streamlined student enrollment, progress tracking, and engagement management.

4. Marketing Strategy

A comprehensive marketing plan was implemented to ensure a successful course launch.

• Email Campaigns: Automated sequences to nurture leads and convert them into students.
• Social Media Strategy: Leveraged Contractor HQ’s audience to generate excitement and buzz.
• Promotional Assets: Designed graphics and videos to support outreach efforts.

Results

The partnership between Course Co. and Contractor HQ delivered measurable success:

1. Seamless Course Launch: HighLevel integration ensured smooth enrollment and delivery.
2. Widespread Reach: The marketing strategy resulted in hundreds of sign-ups in the first month.
3. Positive Feedback: Contractors praised the course for its clarity, usability, and actionable insights.
4. Brand Positioning: The course solidified Contractor HQ’s reputation as a thought leader in contractor education.

The Impact

Course Co.’s comprehensive course creation services empowered Contractor HQ to expand its offerings and deliver greater value to its audience. The collaboration combined strategic planning, creative design, and advanced technology to create a platform that drives meaningful results for both the business and its customers.

About Contractor HQ’s Course

The flagship course, Blue Collar Startup, provides practical insights into:

• Business planning and pricing strategies.
• Marketing and lead generation.
• Scaling and operational efficiency.

Led by Tony Gibson, a serial entrepreneur with a track record of building multi-million-dollar businesses, this course equips contractors with the tools to thrive.

Take the Next Step

Interested in creating an online course that delivers real impact? Course Co. is here to help. From curriculum development to marketing strategies, we provide everything you need to design and launch a high-impact course tailored to your audience.

Contact Course Co. today to start your course creation journey!