Ricky Rohaidy’s Freelancer to Founder program empowers freelancers to transition from solo entrepreneurs to business owners. Seeking a professional solution to educate and inspire his growing community, Ricky partnered with Course Co. to produce an engaging and impactful webinar series. The result? A high-quality, interactive educational experience that exceeded expectations, equipping participants with actionable strategies to transform their careers.

Our Approach

1. Content Strategy and Planning
Ricky’s vision required actionable, structured content tailored to his audience's needs. Together, we developed a curriculum that addressed the key challenges freelancers face when scaling their businesses, including:

• Shifting from a freelancer mindset to a founder mindset.
• Building scalable systems and processes.
• Marketing and client acquisition strategies.
• Time management and delegation techniques.

We designed the webinars to balance in-depth education with audience engagement, ensuring each session provided clear value and inspiration.

2. Interactive Webinar Design
To create an engaging experience, we implemented dynamic webinar elements, including:

• Live Q&A Sessions: Participants could connect with Ricky and guest speakers to address specific challenges.
• Polls and Surveys: Real-time audience feedback guided the conversation, enhancing relevance.
• Actionable Homework Assignments: Each session concluded with practical tasks to reinforce lessons learned.

This interactive structure kept participants involved and motivated to implement their learnings.

3. High-Quality Production
Our team delivered studio-grade production to ensure the webinars reflected professionalism and credibility. This included:

• Crisp Audio and Clear Visuals: Studio-grade recording setups elevated the viewing experience.
• On-Screen Graphics and Animations: Visual aids simplified complex topics and added polish.
• Seamless Platform Integration: We supported platform setup, enabling registration, engagement tools, and on-demand access for post-webinar viewing.

4. Marketing and Promotion
To drive participation, we crafted a targeted promotional campaign:

• Email Marketing Campaigns: Personalized emails highlighted the value of the webinars and encouraged registration.
• Custom Social Media Assets: Shareable posts, stories, and teaser videos helped Ricky generate buzz across his channels.
• Landing Page Optimization: A high-converting registration page streamlined sign-ups.

The Results

1. Exceptional Engagement Rates
The webinars maintained over 80% live attendance, with active participation during Q&A segments and high levels of engagement throughout.

2. Positive Participant Feedback
Attendees praised the sessions for their actionable guidance and motivational delivery. Many highlighted the practical steps they implemented as a result of the series.

3. Community Growth
The promotional efforts successfully expanded Ricky’s audience, attracting new members eager to benefit from his expertise.

4. On-Demand Success
The recorded webinars continued to perform, drawing significant views and providing ongoing value to Ricky’s audience.

Impact

Through our collaboration, Ricky Rohaidy delivered a standout webinar series that aligned with his mission of turning freelancers into founders. Our course creation and webinar production services provided him with a scalable solution to elevate his program, expand his community, and position himself as a thought leader in entrepreneurial education.