Pre-selling is a marketing technique that allows you to generate interest in your product before it's even available for sale. This can be done through an email list, a landing page, or other channels.
When you pre-sell a product, you're asking people to sign up for something they haven't yet seen—and that can be scary. It's hard to tell if they'll actually purchase it when the time comes. But if you use the right techniques (like email marketing and landing pages), then you can get people excited about your new course while also building a list of potential customers who are ready to buy when it launches!
Pre-selling your courses is a great way to build up your audience and get them excited about what you have to offer.
Here's how it works: You create an online course, and then you offer it for sale before it's even launched. Your audience gets the chance to be first in line when the course launches (and they save money by buying it ahead of time). This is also called "pre-selling."
Pre-selling a product is one of the best ways to build buzz and excitement around your product before it's even available. But it's not easy—and it can be hard to know where to start.
We'll walk you through the steps of setting up a presale so that everything goes off without a hitch. This straightforward approach will increase sales and improve word-of-mouth promotion.
Create an outline for your online course first. What subjects will you discuss? Which issues will you resolve? What objectives will you aid your clients in achieving?
This blueprint will serve as the basis for the presale landing page's content.
Although you don't need to write a 30-page thesis on the subject, you should give your outline enough substance so that each stage is obvious. This serves more than only to keep you organized and at ease.
You should outline the goals your course will help its participants achieve as well as the teaching methods you'll use. For instance, will text make up the majority of your content? Will you screencast a video for your consumers, hold a live webinar, or record one?
The first step to pre-selling your online course is to identify the benefits that will make it stand out from the crowd. What are the characteristics that make your course different? You can use those as selling points in your sales page and during live presentations. This will help you to avoid sounding like every other course out there, which is something that turns potential students away. Here are some examples of unique benefits:
• New content: If you add new content to an existing course, this can be a great way to differentiate yourself from competitors. You can also take advantage of this by offering regular updates as well as lifetime access to the course.
• Different format: If you offer a video course instead of a text-based one, or if you create a webinar instead of a live event, then this will help set your product apart from similar offerings on the market today.
• Extras: Many courses come with bonuses such as free resources like eBooks or worksheets that can be used by students outside of class time—these extras can help increase engagement levels and encourage people to sign up for more classes later down the road.
Creating a presale page is one of the easiest ways to start pre-selling your online course. It's also one of the most effective ways to get your customers excited about buying from you before the product even exists!
A presale page is simply a page on your website that allows people to sign up for your course before it's built. Once they sign up, they're notified when the course is available and can log in and access it immediately. This gives them an opportunity to see what they're getting into before committing to purchasing.
It also gives you an opportunity to receive feedback from them, which will help you shape the course as it's being built.
Below are a few elements that your sales page should include. Remember that each course deserves its own page.
The best way to pre-sell your online course is to start with a mailing list. A mailing list is a group of people who have opted in to receive emails from you, so they know that they're receiving messages from you and they're willing to get them.
You can create a new list in your email marketing software (like Mailchimp), or you can use an existing list if you've been communicating with people about something else related to your business—like announcing a new product launch or discounts on your products.
Whether you're using an existing list or creating a new one, it's important that your emails are relevant and interesting enough for people to want to open them. If someone has signed up for your mailing list because they're interested in learning about how to start their own business and then gets an email about how great your company's new products are, they may not be happy when they open it.
But if they open it because they want to learn more about starting their own business and then see information about the new products, they'll probably be excited by the offer at the end and feel like they got something good out of opening that message!
Although email marketing is excellent for converting leads, not everyone in your audience will subscribe to your list. You must therefore diversify your marketing strategies.
In order to get more people to sign up for your email list and spread the word about your presale, you might consider writing a blog post about it.
Additionally, it gives you the opportunity to elaborate on what you have to offer in a way that is impossible on your sales page or in a brief email. Give a brief summary of the course's advantages and include a strong call to action at the end.
Education content sells digital goods the fastest of all. Customers enroll in online courses because they want to learn, after all.
You might convert more prospects if you offer free educational content because they'll recognize your subject-matter authority and industry-specific skills.
An e-book or white paper can be extremely helpful in this regard. To increase email signups, make it accessible for free or utilize it as a lead magnet. In any case, you'll persuade your audience that you are knowledgeable about the subject.
As of 2016, 1.3 billion individuals use YouTube and those users watch 3.25 billion hours of material every month. Those are fantastic figures.
If you want to broaden your fan base, create YouTube videos. You might publish a number of shorter movies, each of which deals with a distinct issue. In each video's description, provide a prompt to register for your online course.
Social media is a great place to start your pre-selling efforts, because it's where most of your target audience is already spending a lot of time, and because it's easy to get started with very little initial investment.
It's crucial to convey a sense of urgency if you want people to be enthusiastic about your new online course. Making the course available for a brief period of time is one approach to achieving that.
You can encourage customers to take advantage of your offer by limiting the time in which they can take advantage of it.
Create urgency by offering exclusive access—only if they buy now will they get all of these amazing benefits! Tell them how long this offer will be available, so they know they don't want to miss out on what could be the best thing ever made in history!
Tell them how much the course will cost after this special promotion ends (and make sure it's affordable). This will help people decide whether or not now is the right time for them.
A fantastic method to attract new clients is to pre-sell your online course. Pre-selling, however, excels when targeting a loyal consumer base, such as past and present clients.
People on your email list who have already made purchases from you are already familiar with your brand and understand that they can trust your products. Additionally, customers are aware of what to anticipate from those things, making it simpler for them to determine whether or not to purchase another item from you in the future.
Have you learned how to pre-sell your online courses? If you haven’t, what are you waiting for?
We've explained briefly how pre-sale can significantly enhance your online business. Before your product is even launched, you start getting sales.
At Course Supply, we will help you create, market, and sell your online course. Let's help you transform your ideas into profitable online courses — get started here.
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