About Thinkific

COURSE includes done-for-you strategy, curriculum, production, platform, funnel, and launch execution—but the work is organized around building an education business, not selling isolated production tasks. The client remains involved in expertise extraction, decisions, recording, customer access, and approvals.

Not always. If no one has paid for this specific offer, Validate is usually the responsible first step. If you already have credible buying evidence, you may move directly into Build. If the product already exists, Operate may be the correct stage. COURSE recommends the stage that fits the evidence you already have.

A validated offer has a clearly defined buyer, urgent problem, compelling outcome, format, price, and real buying evidence. Paid enrollments, deposits, signed agreements, accepted proposals, and corporate commitments are stronger evidence than likes, survey interest, or positive comments.

Yes. COURSE Enterprise supports customer education, partner enablement, employee onboarding, compliance, safety, certification, association education, and other structured training programs. Enterprise begins with a paid Training Blueprint.

We work with a variety of course creators, including business owners, educators, authors, and influencers. Our expertise spans across industries such as business, government, non-profit, health & wellness, finance, personal development, and more.

While having an audience helps with faster growth, it’s not required. If you're starting from scratch, we offer workshops and membership programs to help you build your audience and validate your course idea before investing in our full, done-for-you services.

While our team leads the content development process, the client or subject matter expert (SME) is the ultimate authority on the course material. Your involvement is essential to ensure accuracy, clarity, and alignment with your brand voice.

We use AI tools to help organize ideas, structure curriculum, and generate initial drafts efficiently—but all content goes through a collaborative review and approval process with you.

It’s important to note that while scripting is available, we don’t recommend word-for-word teleprompter scripts for every creator.

Often, the most engaging and authentic delivery comes from referencing detailed outlines or talking points, especially when you’re sharing your expertise naturally. Our goal is to support your voice—not replace it.

We design courses for platforms like GoHighLevel, Webflow, Teachable, Kajabi, Thinkific, Skool, Podia, and custom LMS solutions. If you’re unsure which platform is best, we’ll guide you based on your needs.

You'll have a dedicated Project Manager or Course Strategist who will oversee your course creation journey. Additionally, you’ll have opportunities to meet with our Creative Director, writers, marketers, and funnel builders as needed throughout the process to ensure a seamless and high-quality course launch.

Great question! We completely understand your concern and agree that alignment is key. That’s why we have three main plans to support both new and experienced course creators: Workshop, Membership, and Done-for-You Services.

‍During our client discovery process, we carefully vet potential clients to ensure they’re a good fit for our services. Typically, those who invest in our done-for-you package already have a business structure and a growing audience, making them more likely to achieve a successful course launch.

For example, Dr. William Li, Mike M., and Dr. Will B. had already published successful books before adapting them into courses with our help. With our full-service approach, we built all the essential elements to position them for a $250K+ first-year revenue goal.

‍However, if someone is starting from scratch with no business or audience, we typically recommend beginning with our Workshop Series or Membership to build a strong foundation before scaling to a full course launch.

Our goal is always to set our clients up for success, whether they’re just getting started or ready for high-ticket course creation. 🚀

You'll collaborate with our course strategist and team to refine your ideas, goals, and audience, establishing the main concept and curriculum structure.

From there, we create a detailed outline, breaking down modules, lessons, and learning objectives.

Next, we develop course materials, including video scripts, slides, and worksheets. And then we'll continue with handling the video production, editing, platform integration, and launch support to ensure a seamless and successful course.

Our style is tailored to each client’s branding and content needs. We typically recommend incorporating on-screen animations and graphics to effectively communicate complex ideas, rather than relying solely on talking heads or slides.

We’ve used this approach for many projects in our portfolio here.

For virtual recordings, some clients prioritize speed and opt for voice-over slides or screen tutorials when it fits the instruction. We plan the overall course style from the start but determine the best approach for each lesson—whether it’s talking head, animation, slides, or a mix—to ensure clarity and engagement.

Email marketing is essential for maximizing revenue growth. While ads play a key role in attracting new leads, email is critical for retargeting and closing those leads once they enter your sales funnel. It helps nurture potential students, build trust, and guide them toward enrollment. A well-structured email strategy ensures that leads generated through paid and organic marketing convert into paying customers, boosting course sales and long-term retention.

Our primary focus is on building an engaged email list organically. We don’t engage in cold email outreach or spam, unless there are quality lists or warm leads available from sources like email providers or Sales Navigator, depending on your audience. Instead, we prioritize broadcasting to existing subscribers while retargeting and nurturing new leads brought in through other marketing efforts. This ensures higher engagement, stronger relationships, and increased conversions.

We use a combination of Google Drive, Slack, Asana, Canva, and your preferred LMS (like GoHighLevel, Kajabi, Teachable, Thinkific, or any custom LMS platform). We adapt to your preferred tech stack and provide setup support as part of the package.