When acclaimed author Mike Michalowicz set out to launch his book Fix This Next, he partnered with Course Co. to amplify brand growth, drive book sales, and enroll participants in his accompanying programs. The results were extraordinary, including $270K+ in sales, 15,000 books sold, and a coveted spot as a Wall Street Journal Best-Seller.

Challenges

• Driving significant book sales and program enrollments.
• Effectively communicating the value of Fix This Next to a targeted audience.
• Establishing Fix This Next as an industry must-read and a WSJ Best-Seller.

Solutions by Course Co.

1. Strategic Video Ad Production
   • Collaborated closely with Mike to create engaging, high-quality video ads.
   • Incorporated compelling storytelling, persuasive messaging, and visually striking elements tailored to his audience.
2. Brand Growth and Awareness Campaign
   • Conducted comprehensive market research to target the ideal audience.
   • Leveraged optimized ad placements to maximize reach and drive awareness for Fix This Next.
3. Boosted Sales with Targeted Ads
   • Designed ads with clear calls-to-action to encourage immediate purchases.
   • Strategically placed ads to drive traffic to Mike’s sales funnel, resulting in $270K+ in revenue.
4. Program Enrollment Expansion
   • Highlighted the complementary programs in video ads to attract highly engaged leads.
   • Increased enrollment for Mike’s offerings, expanding his revenue streams and industry authority.
5. Wall Street Journal Best-Seller Campaign
   • Used focused strategies to propel book sales and meet WSJ Best-Seller criteria.
   • Positioned Fix This Next as a trusted resource in its category, enhancing credibility.

Results

• Revenue: $270K+ from book sales.
• Leads: 15,000+ books sold globally.
• Recognition: Fix This Next earned Wall Street Journal Best-Seller status.

Key Achievements

• Elevated Authority: Positioned Mike Michalowicz as a leading thought leader in his field, boosting his industry credibility.
• Expanded Reach: Amplified Mike’s audience through targeted campaigns and optimized video content.
• Sustained Influence: The success of Fix This Next laid the foundation for Mike's long-term growth and ongoing program enrollment.

Conclusion

The partnership between Course Co. and Mike Michalowicz showcases the transformative power of strategic video ad production and expert marketing. By generating $270K+ in sales, selling 15,000 books, and achieving Wall Street Journal Best-Seller status, this collaboration set a benchmark for success in book launches and program growth.

Looking to amplify your product or course launch? Partner with Course Co. for expert strategies that deliver measurable results.