Gary Sinderbrand knew he had something worth sharing.

Years of experience. Hard-earned knowledge. A clear point of view. What he didn’t have was a simple way to turn all of that into something people could learn from without it turning into a second full-time job.

Gary wanted an online course that felt professional, could scale with his audience, and positioned him as a trusted voice in his space—not something slapped together or overly technical.

That’s when he partnered with Course Co.

Together, we took what Gary already knew and turned it into a clear, well-structured course hosted on Kajabi—handling the strategy, setup, and production so he could stay focused on teaching.

The challenge

Like a lot of experts, Gary wasn’t short on knowledge. He was short on structure and time.

First, there was the question of curriculum. How do you take years of experience and break it into lessons someone can actually follow step by step?

Then came the tech. Choosing the right platform, setting up Kajabi, handling payments, automations, and the student experience—it’s a lot if you’re doing it for the first time.

And finally, there was quality. Gary wanted the course to look and feel polished, aligned with his brand, and worth paying for.

What he really needed was guidance—someone to keep the process moving without adding stress.

The solution

Gary worked with Course Co.’s course creation service, where we combined hands-on consulting with done-for-you support.

We started by shaping his expertise into a clear course outline—modules, lessons, and exercises designed to create real progress for students.

From there, we set up Kajabi as the home base. That included the course site, branding, payment setup, and automations so everything worked smoothly behind the scenes.

We also supported content production—helping with scripting, editing the videos, and creating branded assets so the final course felt cohesive and professional.

Finally, we helped Gary think through launch basics: how to position the course, price it, and introduce it to his audience with confidence.

The results

By the end of the process, Gary had more than just a course.

He had:

• A fully built Kajabi course with organized modules, videos, and resources
• A system that handles enrollment and onboarding without technical headaches
• A polished product that reinforces his credibility and expertise
• A repeatable asset he can continue to grow as his audience expands

Most importantly, he had confidence. The course works in the background, giving him a way to teach and scale without constantly reinventing the wheel.

The bigger picture

Gary’s experience is a good example of what happens when experts don’t try to do everything themselves.

With the right partner, creating a course doesn’t have to feel overwhelming or complicated. It can be focused, intentional, and even enjoyable.

At Course Co., that’s exactly what we do—help experts package what they know, build it on platforms like Kajabi, and launch with clarity and confidence.

When you’re ready to turn your knowledge into a course, we’re here.