At Course Co., we empower authors and thought leaders to expand their reach and influence through high-quality video content. When Mike Michalowicz—bestselling author of Profit First and Clockwork—needed a promotional video for his latest book, Fix This Next, he turned to us to create a captivating campaign that would resonate with his audience and drive results.

Project Overview

Mike sought a video ad to effectively communicate the core concepts of Fix This Next while inspiring viewers to take action. Our team collaborated closely with Mike to design a compelling video ad that aligned with his brand and delivered his message in a visually engaging way.

Services Provided

1. Creative Concept Development
   We conducted thorough research into Mike’s target audience, book messaging, and marketing objectives. Using these insights, we crafted a creative concept tailored to resonate with his audience’s interests and pain points.
2. Scriptwriting
   Our experienced copywriters developed an attention-grabbing script that highlighted the transformative value of Fix This Next. The script was designed to intrigue viewers, communicate key themes, and inspire action.
3. Video Production
   Leveraging professional-grade equipment, our production team filmed high-quality visuals that authentically conveyed Mike’s passion and expertise. The video highlighted the book’s value proposition in a relatable and compelling manner.
4. Editing and Post-Production
   We meticulously edited the raw footage, incorporating dynamic transitions, music, and on-brand graphics. These elements enhanced viewer engagement and ensured a polished final product.
5. Voiceover and Narration
   To complement the visuals, we enlisted a professional voiceover artist to deliver persuasive and emotional narration. This added depth and credibility, drawing viewers further into the story.

Results

The "Have You Heard of Mike?" promo video campaign generated impressive results:

• Increased Engagement: The video captivated audiences, driving significant traffic to Mike’s website and social channels.
• Boosted Book Sales: The campaign contributed to a noticeable increase in Fix This Next sales, successfully launching the book to a wider audience.
• Strengthened Brand Presence: The ad positioned Mike as a thought leader, further solidifying his influence in the business and finance industry.

Partner with Course Co.

Course Co. is proud to collaborate with authors and visionaries to create promotional content that inspires action. Contact us today to transform your next big idea into a compelling video campaign.