At Course Co., we specialize in creating impactful video content that drives engagement and amplifies thought leadership. When Mike Michalowicz—renowned entrepreneur, speaker, and bestselling author of Profit First and Clockwork—needed a promo video for his latest book, Fix This Next, he partnered with us to craft a compelling ad campaign that resonated with his audience and boosted his book launch success.

Project Overview

Mike sought to promote Fix This Next with a dynamic video ad that communicated its transformative concepts and encouraged action. His goal was to excite his audience and position the book as an essential tool for business leaders. Course Co. was thrilled to collaborate with him to bring his vision to life.

Services Provided

1. Creative Concept Development
   We began with thorough research on Mike’s target audience, brand identity, and the book’s messaging. Using these insights, we developed a creative concept that highlighted the key themes of Fix This Next and addressed the pain points of business owners.
2. Scriptwriting
   Our copywriters crafted a concise, engaging script that grabbed attention, built intrigue, and clearly communicated the book’s benefits. The script was designed to connect emotionally with viewers while showcasing the book’s practical value.
3. Video Production
   With professional-grade equipment and techniques, we filmed high-quality visuals to create a polished and authentic video ad. Working closely with Mike and his team, we captured footage that showcased his charisma and the essence of Fix This Next.
4. Editing and Post-Production
   Our editors meticulously crafted the final video, incorporating dynamic transitions, captivating music, and on-brand graphics to elevate the production value and hold viewers’ attention.
5. Voiceover and Narration
   To add depth and emotion, we enlisted a professional voiceover artist whose narration complemented the visuals and conveyed Mike’s expertise and passion.

Results

The promo video exceeded expectations, achieving:

• Increased Engagement: The video captivated viewers, driving significant traffic to Mike’s website and sales platforms.
• Boosted Sales: The compelling ad contributed to a notable increase in book sales during the launch period.
• Enhanced Brand Presence: The campaign solidified Mike’s reputation as a thought leader in the business and finance industry.

Partner with Course Co.

Course Co. is dedicated to helping thought leaders like Mike Michalowicz create transformative video content that drives results. Contact us today to bring your vision to life.