glossary

Order Bump

An additional low-cost offer presented at checkout to increase the average order value.

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An order bump is a small, complementary offer added to the checkout page of your course sales funnel. It appears as a one-click add-on that customers can purchase before finalizing their order.

Why Use an Order Bump for Your Online Course?

✅ Increases Average Order Value (AOV) – Customers already making a purchase are more likely to spend a little extra on a related offer.
✅ Requires No Extra Sales Effort – Unlike upsells, order bumps don’t require a separate sales page or funnel step.
✅ Boosts Course Monetization Effortlessly – A well-placed order bump can convert 30-60% of buyers, maximizing revenue.

Best Order Bump Ideas for Course Creators:

Workbooks, PDFs, or Swipe Files to complement the course.
Bonus mini-courses or expert interviews.
VIP group access or Q&A session recordings.

If you’re selling an online course, adding an order bump at checkout can increase your sales without additional ad spend or complex funnel strategies.

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The Solution

Validate the opportunity.
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There are three clear ways to validate, build and grow an education business with COURSE, depending on where you’re starting and how much support you want.

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