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Nick McLean, founder of Four Pillars Investors, is on a mission to help everyday professionals achieve financial freedom through real estate investing. With a growing audience and a proven course framework, Nick needed a compelling way to communicate his value—clearly, quickly, and persuasively.

He turned to Course Co to create a premium Video Sales Letter (VSL) to lead his funnel and drive conversions.

The Objective

Nick needed a VSL that would:

  • Explain the Four Pillars framework in a clear and compelling way
  • Build trust and authority quickly with cold and warm traffic
  • Drive traffic to enroll in his course or join his sales pipeline
  • Serve as the centerpiece of his sales funnel

The Solution: Full-Service VSL Creation by Course Co.

Our team crafted a complete VSL solution—from script to final edit:

  • Messaging Strategy & Scriptwriting: We worked closely with Nick to clarify his course promise, identify pain points of his audience, and structure a persuasive script that connects emotionally and logically.
  • Virtual Directing & Coaching: Nick recorded from his home setup with our remote production team guiding delivery, tone, and presence for a polished on-camera result.
  • Video Editing & Design: We handled all post-production—editing, motion graphics, music, captions, and visual storytelling—to produce a sleek, engaging 3–5 minute VSL.
  • Funnel Integration: The final VSL was embedded into Nick’s sales page as a high-impact tool to drive conversions and warm up leads.

The Outcome

The final video sales letter became the core asset on Nick’s sales page, helping communicate his expertise and course value in minutes. It increased viewer engagement, elevated his brand perception, and became a powerful sales tool across ads, email, and social.

About Course Co

Course Co helps coaches, creators, and entrepreneurs turn their expertise into scalable digital products—with done-for-you course creation and marketing assets like VSLs that drive results.

👉 Explore our services and bring your course funnel to life.

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✨ Reviews ✨

#1 Course Service

Ready to turn your knowledge into a thriving online course? Join the countless creators who trust Course Co, the top-rated course creation service for aspiring entrepreneurs like you.

When it comes to course creation, there’s no better partner than Course Co. With our trusted resources and expert guidance, you’ll be on the fast track to success.

Let’s build your course together—because your success is our mission! 🚀 You'll be able to:

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Save Time: Streamline your course creation process with expert training and ready-to-use templates.

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Boost Confidence: Gain step-by-step guidance and support to launch with clarity and ease.

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Grow Revenue: Leverage proven strategies to create a course that engages your audience and drives sales.

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Teachable

Won 2 Awards, 152,383+ Leads — "It truly represented the passion Teachable has for the creators that are saying yes to their passions, big ideas and sharing it with the world."

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Teri Ijeoma

$5M+ Lifetime Sales — "Seamlessly came into my team and helped with messaging and thinking through the story and pain points that my audience have."

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Echo Summer Hill

"We’re converting a 67% close rate! We're clearing $30k in just a few hours of launch!"

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Ricky Rohaidy

"First mini course sale today!!!!!!!!! Thank you both for all your hard work on this project. Looking forward to many more sales!"

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Logan Gross

"Sales are good! We should hit $200K by the end of month, so as soon as we launch this evergreen webinar and start ads I think this thing is really gonna take off!"

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