Raising Children You Like, in collaboration with Conscious Mommy, is dedicated to transforming the parenting journey through practical, science-backed strategies. Unlike conventional approaches that provide temporary fixes, Raising Children You Like equips parents with the tools and insights needed for long-term success. Their mission is to empower parents to build stronger connections with their children by addressing behavioral and emotional challenges in a mindful and informed way.

The Challenge

When Bryana Kappadakunnel, founder of Raising Children You Like, envisioned launching a transformative online parenting course, the goal was clear: build anticipation and generate revenue before the course content was fully completed. Bryana sought the expertise of Course Co. to craft and execute a pre-sales launch campaign that would resonate with her audience and validate the course idea.

Our Approach

1. Understanding the Audience
We collaborated with Bryana to gain a deep understanding of her target audience: parents seeking actionable strategies for conscious and mindful parenting. By identifying their challenges and aspirations, we developed messaging that addressed their pain points while highlighting the course’s unique value.

2. Strategic Campaign Development
Our team created a comprehensive pre-sales strategy, combining engaging marketing materials and a clear call to action. This included:

• Email Campaigns: Carefully crafted emails that educated and inspired, driving interest in the upcoming course.
• Social Media Content: Attention-grabbing posts and stories designed to generate buzz and excitement.
• Landing Pages: A conversion-focused landing page that clearly communicated the benefits of the course and guided users through the pre-sale process.

3. Engaging Video Production
To connect with Bryana’s audience on an emotional level, we produced a short promotional video featuring her story, mission, and the transformative outcomes parents could expect.

4. Building Trust and Urgency
We implemented scarcity and urgency tactics, emphasizing that early adopters would gain exclusive benefits, such as live Q&A sessions with Bryana and special pricing for the course.

Results

Generated Over $12,000 in Pre-Sales
The pre-sales campaign successfully generated more than $12,000 before the course content was finalized, proving significant interest and trust in the offering.

Validated the Course Concept
The campaign’s success demonstrated a strong demand for Bryana’s parenting course, providing valuable insights for refining the curriculum and content.

Enhanced Brand Awareness
The campaign increased visibility for Raising Children You Like and Conscious Mommy, solidifying their position as trusted leaders in the conscious parenting space.

Established a Strong Foundation
With a loyal group of early adopters, Bryana was able to launch the course with a built-in community ready to engage, provide feedback, and share their success stories.

Meet Bryana Kappadakunnel

Bryana is a Licensed Marriage & Family Therapist and a specialist in early childhood mental health, conscious parenting, and perinatal mood disorders. With over a decade of experience and advanced certifications, Bryana empowers parents to build meaningful connections with their children while breaking generational cycles of guilt and shame.

Conclusion‍

Through a thoughtful pre-sales campaign, Course Co. helped Raising Children You Like successfully launch their online course with over $12,000 in revenue before the curriculum was complete. By leveraging strategic marketing, engaging visuals, and compelling messaging, we transformed Bryana’s vision into reality, empowering parents to take the first step toward a more connected and mindful parenting journey.