Justine Baughan is the Creative Director at COURSE, the creative force behind the visual language, brand strategy, and design systems that define how COURSE clients show up in the world. With a refined aesthetic sensibility and a strategic mind to match, Justine bridges the gap between beautiful design and purposeful communication — ensuring that every creative decision serves both the brand and the audience it's built to reach.

At COURSE, Justine leads creative direction across video, brand, and content — working closely with course creators, educators, and marketing teams to develop visual identities and creative frameworks that feel intentional, cohesive, and compelling. She understands that in the online education space, trust is currency, and that great creative work is one of the most powerful tools a brand has for earning it.

Justine brings a rare combination of big-picture creative vision and hands-on execution. Whether she's developing a brand system from scratch, directing a video shoot, or refining the look and feel of a course platform, she approaches every project with the same standard: does this feel true to the brand, and does it move the right people?

Her work at COURSE reflects a deep belief that creativity isn't decoration — it's strategy. And that when design, story, and intention align, the result is content that doesn't just look good, but actually works.