Brandsinger, a brand strategy company known for its innovative approach to building impactful brands, partnered with Course Co. to create and launch a high-quality online course. The goal: package their expertise into a scalable program that educates professionals while building credibility for the Brandaid brand.

The result? A polished, professional course featuring the voices of industry leaders like Alan Siegel, Claude, Tennyson, and Nicole — and a major media win: Brandaid is set to be featured in the New York Times for its course.

The Challenge

Brandaid had the expertise, the stories, and the vision. But they faced a few challenges common to growing companies:

1. Capturing expertise in a structured curriculum — ensuring their knowledge could be delivered in a clear, repeatable, student-friendly format.
2. Producing high-quality content — needing professional video production, editing, and design that would match their brand standards.
3. Building authority — leveraging the course not just to educate, but to raise Brandaid’s profile in the branding industry.

They needed a partner to guide the entire process end-to-end.

The Solution

Brandaid chose Course Co.’s Done-For-You Course Creation service. Together, we:

• Mapped the curriculum: Our team worked with Brandaid to structure lessons around their proven frameworks and insights.
• Produced premium video content: We managed filming, editing, and design to create a polished student experience.
• Featured expert voices: Alan Siegel, Claude, Tennyson, and Nicole were integrated into the course to add depth and authority.
• Aligned marketing and positioning: Ensured the course could double as both an educational product and a thought leadership platform.

The Results

Brandaid’s partnership with Course Co. produced more than just a course — it created an industry moment.

• High-quality online course: Professionally scripted, filmed, and designed to scale Brandaid’s impact.
• Industry authority: Featuring experts Alan Siegel, Claude, Tennyson, and Nicole amplified credibility.
• Major media recognition: Brandaid is about to be featured in the New York Times for its course — a milestone that cements their authority in the branding world.

This ROI proves that done-for-you course creation can deliver both revenue opportunities and press visibility.

Conclusion

Brandaid’s success highlights the power of combining professional course creation with smart positioning. By working with Course Co., they turned knowledge into a premium course and secured recognition from one of the most respected media outlets in the world.

For Course Co. clients, this is the model: build something scalable, elevate authority, and open doors to press, partnerships, and growth.

👉 Ready to launch your own course — and your authority? Let’s talk.