Brandsinger has always known how to build brands that stick.

They’ve spent years helping companies clarify who they are, what they stand for, and how to show up with intention. But at a certain point, the team realized they were sitting on something bigger than client work alone.

They wanted a way to package what they know into something scalable. Something that could teach professionals how they think about branding—while also strengthening the Brandaid name in the industry.

That’s when they partnered with Course Co.

The challenge

Brandsinger didn’t need ideas. They had plenty of those.

What they needed was a way to turn deep expertise into a course that people could actually move through and learn from—without losing nuance or quality.

There were a few real challenges:

• Turning years of frameworks, stories, and insights into a clear curriculum
• Producing content that matched their standards for quality and design
• Making sure the course didn’t just educate, but elevated Brandaid’s authority

They weren’t looking for a vendor. They wanted a partner who could guide the entire process and help the course do real work for the brand.

The solution

Brandsinger chose Course Co.’s done-for-you course creation service so they could stay focused on vision while we handled execution.

We worked together to map out the curriculum—organizing their thinking into lessons built around the frameworks they’re known for. Nothing was added for fluff. Everything earned its place.

From there, our team handled production end to end. Filming, editing, design—making sure the course looked polished, intentional, and aligned with the Brandaid brand.

A key part of the course was bringing in respected voices from the industry. Alan Siegel, Claude, Tennyson, and Nicole were featured throughout, adding depth, perspective, and credibility to the material.

We also made sure the course could live double duty: as a real educational experience and as a thought leadership platform that positioned Brandaid at the center of important conversations in branding.

The results

The partnership didn’t just produce a course—it created momentum.

Brandsinger launched a high-quality online program that reflects their thinking and scales their impact. Featuring leaders like Alan Siegel, Claude, Tennyson, and Nicole elevated the course and reinforced its authority.

And then came the moment that confirmed it all worked:
Brandaid is set to be featured in The New York Times for the course.

That kind of recognition doesn’t happen by accident. It comes from clear ideas, strong positioning, and a platform built to support both.

The bigger picture

Brandsinger’s story is a good reminder that courses aren’t just about revenue.

When done right, they become credibility engines. They open doors to press, partnerships, and influence that go far beyond the course itself.

That’s the model we believe in at Course Co.—helping clients turn what they know into something scalable, meaningful, and visible.

If you’re ready to build a course that elevates your brand and creates real opportunities, Let’s talk.