With over 584,000 LinkedIn followers and 50,000+ email subscribers on Kit.com, Ruben Hassid is a standout voice in the AI content creation space. As the founder of EasyGen and a creator trusted by a rapidly growing audience, Ruben had the attention—but needed the infrastructure to convert that attention into consistent revenue through online education.

That’s where Course Co stepped in.

The Challenge: Turn Viral Attention into Scalable Course Sales

Despite a strong personal brand and loyal community, Ruben lacked a seamless sales funnel and automation system to monetize his audience through courses. He needed a strategy that could engage cold and warm leads, sell effectively at low entry price points, and scale without requiring ongoing management or complex tech integrations.

The Solution: Full-Service Funnel & Launch Execution

Course Co provided end-to-end support—from funnel strategy to launch execution—custom-built for Ruben’s Thinkific-hosted course. Here's what we delivered:

1. Expert Launch Consulting

We kicked off the project with high-impact consulting to identify Ruben’s offer ladder, validate pricing strategy, map the customer journey, and build a KPI-focused funnel blueprint.

2. Funnel Building + Copywriting

We designed and built a 2-step funnel on Thinkific, including wireframes, long-form sales copy, and full conversion optimization.

• Landing Page 1: A $1 entry-point offer titled "Prompt Vault," designed as a tripwire product to build buyer trust.
• Landing Page 2: A $49 “AI Content Bundle” served as a one-click upsell immediately after purchase, featuring bundled value and urgency copy.
• We managed all tech setup including Thinkific lesson video uploads, LMS structure, custom URL routing, checkout page integration, and A/B testing to optimize conversion performance.

3. Email Marketing & Automations

To drive sales and increase customer lifetime value, we wrote and deployed two automated 5-email sequences:

• Non-Buyer Sequence: Targeted leads who didn’t purchase the $1 offer with value, testimonials, and strategic calls to action.
• Upsell Sequence: Delivered to $1 customers, educating them about the benefits of the $49 bundle and driving urgency to upgrade.

All emails were fully copywritten, designed for mobile, integrated into Thinkific and/or Ruben’s CRM, and programmed for automation—allowing the funnel to run 24/7 with no manual intervention.

The Results: A Revenue Engine Built to Scale

Within 30 days of launching the new funnel:

• 8.2% of unique visitors converted on the $1 offer—outperforming tripwire benchmarks.
• 24% of those $1 buyers upgraded to the $49 offer, boosting average order value significantly.
• Email sequences averaged 58% open rates, showing strong list engagement.
• Ruben launched a six-figure revenue funnel with minimal time investment.

Conclusion

With strategic planning, thoughtful design, and expert execution, Ruben turned his creator audience into a consistent income stream. This case study proves that a well-structured, micro-product funnel—supported by automation and expert copy—can convert even a cold audience into high-value customers, quickly.