glossary

Course Bundle

A packaged offer that includes multiple courses or additional resources at a discounted rate.
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A course bundle is a packaged offer that includes multiple courses, templates, or digital products at a discounted price. Bundles increase perceived value and encourage customers to invest in a larger learning experience.

Why Offer a Course Bundle?

  • Boosts Sales & Order Value – More content = higher pricing power.
  • Encourages Students to Buy More – Instead of one course, students get multiple learning paths.
  • Makes Premium Pricing More Attractive – A $497 bundle feels like a steal compared to purchasing each course individually.

How to Structure a Profitable Course Bundle:

  • Include 3-5 courses that complement each other.
  • Offer tiered bundles (e.g., Silver, Gold, VIP with bonuses).
  • Add exclusive bonuses (PDFs, live coaching calls, templates).
  • Promote limited-time discounts for urgency.

A course bundle is an effective strategy for maximizing student value and increasing your average revenue per customer.

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