glossary

Downsell

A lower-priced alternative offered when a customer declines the main offer.
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A downsell is a lower-priced offer presented to potential students who decline the main course offer. It helps retain lost sales by providing a more affordable option or a stripped-down version of the full program.

Why Downselling Works in Course Creation:

  • Recovers lost revenue from people who find your main course too expensive.
  • Reduces buyer hesitation by offering a lower-risk entry point.
  • Builds relationships—even if they start small, students may later upgrade to your full-priced course or membership.

Best Downsell Ideas for Course Funnels:

  • Offer a self-paced version without coaching for a lower price.
  • Sell a "lite" version with fewer lessons or modules.
  • Provide an extended payment plan for affordability.

A smart downsell strategy ensures you don’t lose potential customers, giving them a way to still engage with your content at a price they’re comfortable with.

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