About Cornerstone

We work with a variety of course creators, including business owners, educators, authors, and influencers. Our expertise spans across industries such as business, government, non-profit, health & wellness, finance, personal development, and more.

While having an audience helps with faster growth, it’s not required. If you're starting from scratch, we offer workshops and membership programs to help you build your audience and validate your course idea before investing in our full, done-for-you services.

It depends on the scope and complexity. A standard course can take 6-12 weeks for full development, including strategy, content creation, video production, and launch. If you need a faster turnaround, we offer accelerated options.

Yes, but only at a high level. During the initial sales conversation, we focus on determining if you're a good fit for our service, setting clear expectations, and making a quick assessment of your course idea’s viability. However, this is not a full consultation on audience, marketing, or competition.

A thorough review happens during the Course Strategy & 1:1 Launch Consulting stage. At this point, we analyze market demand, competition, and positioning to refine your course offering. Early launch data helps us identify what resonates with your audience, allowing us to pivot and adjust messaging, positioning, and content for the best results.

While our team leads the content development process, the client or subject matter expert (SME) is the ultimate authority on the course material. Your involvement is essential to ensure accuracy, clarity, and alignment with your brand voice.

We use AI tools to help organize ideas, structure curriculum, and generate initial drafts efficiently—but all content goes through a collaborative review and approval process with you.

It’s important to note that while scripting is available, we don’t recommend word-for-word teleprompter scripts for every creator.

Often, the most engaging and authentic delivery comes from referencing detailed outlines or talking points, especially when you’re sharing your expertise naturally. Our goal is to support your voice—not replace it.

We design courses for platforms like GoHighLevel, Webflow, Teachable, Kajabi, Thinkific, Podia, and custom LMS solutions. If you’re unsure which platform is best, we’ll guide you based on your needs.

You'll have a dedicated Project Manager or Course Strategist who will oversee your course creation journey. Additionally, you’ll have opportunities to meet with our Creative Director, writers, marketers, and funnel builders as needed throughout the process to ensure a seamless and high-quality course launch.

Great question! We completely understand your concern and agree that alignment is key. That’s why we have three main plans to support both new and experienced course creators: Workshop, Membership, and Done-for-You Services.

‍During our client discovery process, we carefully vet potential clients to ensure they’re a good fit for our services. Typically, those who invest in our done-for-you package already have a business structure and a growing audience, making them more likely to achieve a successful course launch.

For example, Dr. William Li, Mike M., and Dr. Will B. had already published successful books before adapting them into courses with our help. With our full-service approach, we built all the essential elements to position them for a $250K+ first-year revenue goal.

‍However, if someone is starting from scratch with no business or audience, we typically recommend beginning with our Workshop Series or Membership to build a strong foundation before scaling to a full course launch.

Our goal is always to set our clients up for success, whether they’re just getting started or ready for high-ticket course creation. 🚀

You'll collaborate with our course strategist and team to refine your ideas, goals, and audience, establishing the main concept and curriculum structure.

From there, we create a detailed outline, breaking down modules, lessons, and learning objectives.

Next, we develop course materials, including video scripts, slides, and worksheets. And then we'll continue with handling the video production, editing, platform integration, and launch support to ensure a seamless and successful course.

We have studio locations in major cities for filming, and we customize the setup based on the desired visuals, backgrounds, and overall aesthetic. Depending on your needs, we can film in one of our existing studios or build/customize a studio in your current space.

Our style is tailored to each client’s branding and content needs. We typically recommend incorporating on-screen animations and graphics to effectively communicate complex ideas, rather than relying solely on talking heads or slides.

We’ve used this approach for many projects in our portfolio here.

For virtual recordings, some clients prioritize speed and opt for voice-over slides or screen tutorials when it fits the instruction. We plan the overall course style from the start but determine the best approach for each lesson—whether it’s talking head, animation, slides, or a mix—to ensure clarity and engagement.

Email marketing is essential for maximizing revenue growth. While ads play a key role in attracting new leads, email is critical for retargeting and closing those leads once they enter your sales funnel. It helps nurture potential students, build trust, and guide them toward enrollment. A well-structured email strategy ensures that leads generated through paid and organic marketing convert into paying customers, boosting course sales and long-term retention.

Our primary focus is on building an engaged email list organically. We don’t engage in cold email outreach or spam, unless there are quality lists or warm leads available from sources like email providers or Sales Navigator, depending on your audience. Instead, we prioritize broadcasting to existing subscribers while retargeting and nurturing new leads brought in through other marketing efforts. This ensures higher engagement, stronger relationships, and increased conversions.

The Course In A Day Workshop is an on-demand training program designed to help you plan, create, and launch your course in just one day. It includes templates, guides, and a clear roadmap for success.

It’s perfect for individuals who want a fast and affordable way to launch their first or next course without getting overwhelmed.

You’ll receive training materials, a Course Curriculum Template, a Topic Brainstorming Guide, an Instant Sales Guide, a 1-Day Launch Checklist, and Validation Content Templates.

The workshop is fully on-demand, so you can access and complete it at your own pace.

Absolutely! You can upgrade to the Course PRO Membership or Course Services if you need additional coaching, support, or done-for-you solutions.

The Course Coaching Program is a 4 week, hands-on training program that provides advanced training, coaching, and templates to help you successfully create and launch your online course.

You’ll have access to the entire Course Creation Training (including the Course In A Day Workshop), a library of templates, the Ultimate Course Creation Guide, bi-weekly group coaching calls, and an exclusive community of course creators.

It’s ideal for creators who want ongoing support, expert guidance, and access to a community while managing their course creation process themselves.

Group coaching calls happen every week but you have limited access to 4x live calls, offering expert advice and personalized feedback to help you succeed. If further support is needed, consider booking individual coaching calls or working with us through our course creation services.

Course Creation Services are comprehensive, done-for-you solutions designed to take your expertise and transform it into a high-impact, revenue-generating online course.

‍At Course Co., we handle every step of the process—from validating your course idea and crafting a clear, compelling offer to building your content, branding your course, designing your sales funnel, and launching to a ready-to-buy audience.

Whether you're starting from scratch or scaling an existing offer, our expert team works alongside you to create a premium course product that’s not just beautiful—but built to convert.

Course Creation Services are for those who want to stop guessing, start scaling, and launch a course that delivers real results—without having to do it all themselves.

The timeline depends on your course goals and the service plan you enroll with. Typically you'll be launched in 1-4 months with the option for ongoing support after 4 months.

These services are ideal for course creators, coaches, consultants, and thought leaders who want a high-quality course and successful launch strategy. Whether you're starting from scratch or scaling an existing offer, there’s a package tailored to your needs.

Not at all! Part of our process is helping you validate your course idea through audience research, validation posts, and pre-sales. We’ll guide you from idea to launch—even if you’re starting from scratch.

We use a combination of Google Drive, Slack, Asana, Canva, and your preferred LMS (like GoHighLevel, Kajabi, Teachable, Thinkific, or any custom LMS platform). We adapt to your preferred tech stack and provide setup support as part of the package.

Book a discovery call with our team to see which plan is the best fit for your goals. From there, we’ll walk you through onboarding and begin the roadmap to launching your course with clarity and confidence.