Brianna Battles, a leading strength and conditioning coach, specializes in prenatal and postnatal fitness for female athletes. To promote her Athletes Course, she partnered with Course Co. to produce an engaging video ad that would resonate with her target audience, highlight the course's value, and drive enrollments.

Services Provided

Creative Concept Development

• Conducted audience research to identify key challenges and goals of female athletes navigating pregnancy and postpartum fitness.
• Developed a concept emphasizing empowerment, resilience, and the practical solutions offered by the Athletes Course.

Scriptwriting

• Crafted a persuasive, emotionally resonant script focusing on the transformative journey of motherhood for athletes.
• Highlighted course benefits, such as strength maintenance, safe training practices, and real-world success stories.

Video Production

• Captured authentic footage of female athletes engaging in strength training, mobility work, and recovery exercises.
• Filmed testimonials from course participants who shared inspiring personal stories of success.
• Leveraged professional-grade equipment to ensure crisp visuals, clear audio, and dynamic action shots.

Editing and Post-Production

• Seamlessly edited the footage to create a cohesive, visually compelling ad.
• Added dynamic transitions, motivating music, and on-brand graphics to enhance engagement.
• Focused on pacing to maintain viewer attention and encourage action.

Voiceover and Narration

• Partnered with a professional voiceover artist to deliver a confident, empathetic narration that underscored the course's value and credibility.

Results

• Increased Engagement: The video ad resonated with Brianna's target audience, resulting in high levels of social media engagement and shares.
• Boosted Website Traffic: The ad drove significant traffic to the Athletes Course landing page, increasing visibility and interest.
• Higher Enrollment Rates: The clear, compelling messaging effectively converted viewers into participants, surpassing enrollment goals.
• Brand Authority: The ad reinforced Brianna Battles' position as a trusted authority in the prenatal and postnatal fitness space.

Conclusion

Course Co. delivered a powerful video ad that not only captured the essence of Brianna Battles’ Athletes Course but also inspired action from her audience. By combining compelling storytelling, high-quality visuals, and targeted messaging, the ad became a cornerstone of Brianna's marketing strategy, helping her reach and empower female athletes worldwide.

Ready to elevate your program with impactful video marketing? Contact Course Co. today!