War Dogs Academy, inspired by the high-energy spirit of the film War Dogs, sought to grow its course enrollment by engaging its audience with dynamic short-form videos. Their goal was to teach entrepreneurial hustle and negotiation tactics through captivating video content that resonated with aspiring business leaders.

View viral post here.

Challenges

• Capturing Attention: Creating content that mirrored the adrenaline-fueled energy of War Dogs while emphasizing actionable business strategies.
• Viral Engagement: Tapping into TikTok's unique trends to ensure maximum visibility and engagement.
• Driving Sign-Ups: Converting video views into actionable course enrollments.

Our Approach

1. Content Strategy Development:
   • Collaborated with War Dogs Academy to identify the most compelling themes, including hustle, negotiation, and entrepreneurial grit.
   • Created a content calendar outlining video topics aligned with key business principles.
2. Cinematic Video Production:
   • Produced engaging short-form videos using cinematic techniques inspired by War Dogs.
   • Incorporated fast-paced visuals, high-energy transitions, and clear messaging to captivate viewers.
3. Storytelling for Impact:
   • Infused videos with mini-narratives that demonstrated real-world applications of business tactics.
   • Used relatable scenarios to connect emotionally with viewers and inspire action.
4. Platform Optimization:
   • Tailored content for TikTok and Instagram using trending sounds, hooks, and hashtags.
   • Included strong calls-to-action to encourage course sign-ups.
5. Performance Analytics:
   • Monitored engagement metrics such as views, shares, and click-through rates to optimize future videos.

Results

1. Viral Content:
   • A TikTok video in the campaign gained widespread attention, amassing tens of thousands of views and engaging a highly targeted audience of aspiring entrepreneurs.
2. Increased Course Enrollments:
   • The campaign directly led to a measurable rise in course sign-ups, with many participants citing the videos as their introduction to War Dogs Academy.
3. Elevated Brand Identity:
   • The videos solidified War Dogs Academy as a unique and valuable educational platform, tying the energy of War Dogs to actionable entrepreneurial education.
4. Audience Growth:
   • Social media followers increased significantly, creating a larger community for future campaigns and engagement.

Why Course Co.?

Course Co. specializes in creating tailored marketing solutions for online educators and influencers. By combining expert storytelling with platform-specific strategies, we help brands like War Dogs Academy stand out in competitive digital landscapes.

Let Course Co. help you create dynamic, high-impact, short-form video content that drives results for your online course.