The Client

War Dogs Academy was co-founded by David Packouz, Logan Gross, and James Sciales — three people with firsthand experience navigating the complex, lucrative, and often misunderstood world of U.S. government contracting. Their combined knowledge of how to identify, pursue, and win multi-million-dollar government contracts represented something the market genuinely needed: a credible, practitioner-led education platform for aspiring government contractors who wanted to learn from people who had actually done it.

Their mission was clear — train the next generation of government contractors with the real-world tactics, strategic knowledge, and practical frameworks that books and generic business courses couldn't provide. They came to COURSE to build the training programs that could deliver on that mission at scale.

The Challenge

War Dogs Academy's founding team had expertise that most course creators spend careers trying to manufacture. The challenge wasn't credibility — it was translation. The tactics and strategies that worked in real government contracting environments needed to be organized into a curriculum that beginners could follow, advanced students could grow into, and everyone could apply to actual contract pursuits.

The content also had to establish War Dogs Academy as the trusted authority in a competitive industry where credibility is everything and students were making significant decisions — investing in training that could unlock contracts worth hundreds of thousands or millions of dollars. The courses needed to look, feel, and perform like a professional institution worthy of that trust from the first lesson.

What We Built Together

COURSE partnered with War Dogs Academy across strategic planning, curriculum development, production, platform integration, and iterative refinement — building multiple training programs simultaneously.

Strategic planning aligned the curriculum with the team's objectives and the specific needs of their target audience — aspiring contractors from diverse backgrounds who needed a clear progression from foundational knowledge through advanced tactics. That audience mapping shaped the structure of every course that followed.

Curriculum development built the training programs in three layers. Government contracting basics provided the foundational knowledge beginners needed to understand the landscape — how contracts were structured, what agencies looked for, and where opportunities existed. Advanced tactics covered the more specialized knowledge that separated competitive contractors from the rest: firearms training context, threat assessment, and tactical communication relevant to the specific contracting environments War Dogs Academy's team had operated in. Winning strategies delivered the proven methods for actually securing lucrative contracts — the end goal every student was working toward. Practical exercises and real-world scenarios were built throughout so students were developing applicable skills, not just absorbing information.

Course production gave the curriculum its professional delivery. Professional-grade video lectures with clear, engaging content were produced to meet the standard a premium training program required. Interactive quizzes and downloadable resources added the engagement and reference layers that extended learning beyond passive video consumption.

Platform integration deployed a user-friendly LMS with intuitive navigation and seamless cross-device delivery — giving students a professional learning environment that reflected the credibility of the institution they were learning from.

The engagement stayed iterative throughout. COURSE worked closely with the War Dogs Academy team to gather feedback and refine course content continuously — ensuring every program reached its maximum impact before and after launch.

The Results

War Dogs Academy generated $153,332 in revenue within the first two months of launch — achieving a 3x return on investment in a timeframe that validated both the demand for their training and the effectiveness of the courses built to meet it.

Multiple training programs launched successfully, attracting students from diverse backgrounds and skill levels — beginners stepping into government contracting for the first time alongside more experienced professionals looking to refine their approach. Student feedback was consistently strong, praising the practical insights, content quality, and the caliber of instruction from founders who had operated in the environments they were teaching.

The launch also earned War Dogs Academy a feature on Fox News — industry recognition that cemented their position as a trusted leader in government contracting education and extended their reach to new audiences beyond their existing network.

The scalable course framework COURSE helped build gave War Dogs Academy the infrastructure to expand their offerings and grow revenue well beyond the initial launch window.

What's Possible

War Dogs Academy had real-world government contracting expertise that most training programs could only approximate. COURSE built the curriculum, production, platform, and iterative refinement process that turned that expertise into $153K in revenue and a 3x ROI within the first two months.

If you're an industry expert with practitioner-level knowledge that no existing education platform is adequately serving — this is what building the course that fills that gap looks like.