glossary

Beta Launch

A soft launch of a course at a reduced price in exchange for feedback and testimonials.
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A beta launch is an early release of your online course, offered at a discounted rate to a small group of students before the final version is created.

Why Beta Launch Your Online Course?

  • Generates revenue upfront before fully building your course.
  • Validates demand and ensures people actually want your program.
  • Allows real student feedback so you can improve before a full launch.

How to Run a Successful Beta Launch:

  1. Sell the course before it’s finished (pre-sell strategy).
  2. Offer a discounted "founding student" price in exchange for feedback.
  3. Collect testimonials and case studies for your official launch.

A beta launch helps course creators minimize risk, improve content, and build hype before a full-scale launch.

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