glossary

Founding Member Offer

A special introductory pricing or bonus package for early adopters of a new course or membership.
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A Founding Member Offer is an exclusive early-bird deal where students get lifetime or first-access pricing before an official course launch.

Why Offer a Founding Member Discount?

  • Creates urgency & excitement for your course.
  • Generates revenue before your full launch.
  • Builds loyalty & engagement with early adopters.

Best Ways to Structure a Founding Member Offer:

  • Time-Limited Discount (e.g., 30% off before launch).
  • Exclusive Bonuses (extra modules, 1:1 coaching, VIP community access).
  • Special Recognition (public acknowledgment, input on course content).

‍A Founding Member Offer is perfect for launching a membership site, online course, or coaching program while rewarding your earliest supporters.

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