Course Creation Services

Frequently Asked Questions

What types of courses do you specialize in creating?

We work with a variety of course creators, including business owners, educators, authors, and influencers. Our expertise spans across industries such as business, government, non-profit, health & wellness, finance, personal development, and more.

Do I need an existing audience to create a successful course?

While having an audience helps with faster growth, it’s not required. If you're starting from scratch, we offer workshops and membership programs to help you build your audience and validate your course idea before investing in our full, done-for-you services.

How long does it take to create a course?

It depends on the scope and complexity. A standard course can take 6-12 weeks for full development, including strategy, content creation, video production, and launch. If you need a faster turnaround, we offer accelerated options.

Do you evaluate my course idea during the sales process?

Yes, but only at a high level. During the initial sales conversation, we focus on determining if you're a good fit for our service, setting clear expectations, and making a quick assessment of your course idea’s viability. However, this is not a full consultation on audience, marketing, or competition.

A thorough review happens during the Course Strategy & 1:1 Launch Consulting stage. At this point, we analyze market demand, competition, and positioning to refine your course offering. Early launch data helps us identify what resonates with your audience, allowing us to pivot and adjust messaging, positioning, and content for the best results.

Who is responsible for the course content accuracy and brand voice?

While our team leads the content development process, the client or subject matter expert (SME) is the ultimate authority on the course material. Your involvement is essential to ensure accuracy, clarity, and alignment with your brand voice.

We use AI tools to help organize ideas, structure curriculum, and generate initial drafts efficiently—but all content goes through a collaborative review and approval process with you.

It’s important to note that while scripting is available, we don’t recommend word-for-word teleprompter scripts for every creator.

Often, the most engaging and authentic delivery comes from referencing detailed outlines or talking points, especially when you’re sharing your expertise naturally. Our goal is to support your voice—not replace it.

What platforms do you build courses on?

We design courses for platforms like GoHighLevel, Webflow, Teachable, Kajabi, Thinkific, Podia, and custom LMS solutions. If you’re unsure which platform is best, we’ll guide you based on your needs.

Who will be my main point of contact throughout the process?

You'll have a dedicated Project Manager or Course Strategist who will oversee your course creation journey. Additionally, you’ll have opportunities to meet with our Creative Director, writers, marketers, and funnel builders as needed throughout the process to ensure a seamless and high-quality course launch.

Do you provide marketing support after the course is built?

Yes! Course Co. offers a comprehensive marketing strategy to help you successfully launch and scale your course. While we do not directly run paid advertising campaigns, we have trusted partners who specialize in running ads specifically for course creators. Our goal is to ensure your course is well-positioned for success before you invest in paid traffic.

Here’s how we support you:

✅ Marketing Consulting – We help you create a personalized marketing strategy tailored to your audience, niche, and goals.

✅ Organic Social Media Marketing – We guide you on leveraging platforms like Instagram, LinkedIn, YouTube, and TikTok to generate interest and build your audience without relying on ads.

✅ Email Marketing – We craft high-converting email sequences, including pre-launch nurture campaigns, sales emails, and evergreen funnels to maximize enrollments.

✅ Sales Copywriting – We write compelling landing pages, sales pages, and promotional content designed to convert leads into paying students.

Our approach ensures you can profitably launch your course using organic strategies first—building momentum, making sales, and growing your audience. Once you've validated your course and generated revenue, we can connect you with trusted ad partners to scale through paid advertising.

By taking this structured approach, you minimize risk, increase profitability, and set yourself up for long-term success. 🚀

What if I just need help with a specific part of my course (e.g., editing, scripts, or marketing)?

We understand that not every course creator needs a full done-for-you service, which is why we offer customizable à la carte services—allowing you to get support exactly where you need it. Whether you need help with just one aspect of your course or multiple service items, we can create a custom plan tailored to your needs.

Here are some of the individual services we offer:

🎥 Video Editing & Production – Professional editing, motion graphics, and high-quality visuals to enhance engagement.

📝 Course Curriculum Development – Expert planning and structuring of your course to ensure a smooth, high-impact learning experience.

📢 Sales Copywriting & Funnel Building – High-converting landing pages, email sequences, and sales funnels to drive enrollments.

📈 Marketing Strategy & Consulting – Personalized guidance on organic marketing, email campaigns, and sales optimization.

🎨 Branding & Graphic Design – Course assets, slides, and visual identity design for a professional and cohesive look.

🚀 Ad Creative & Video Ads – Eye-catching, conversion-focused ad creatives to maximize engagement and click-through rates.

If you’re looking for specific services instead of a full course build, simply contact us, and we’ll create a custom package that fits your exact needs and budget. Whether you're refining your course, optimizing your funnel, or prepping for a major launch, we’re here to help you succeed!

How do you ensure your payment structure aligns with client success?

Great question! We completely understand your concern and agree that alignment is key. That’s why we have three main plans to support both new and experienced course creators: Workshop, Membership, and Done-for-You Services.

‍During our client discovery process, we carefully vet potential clients to ensure they’re a good fit for our services. Typically, those who invest in our done-for-you package already have a business structure and a growing audience, making them more likely to achieve a successful course launch.

For example, Dr. William Li, Mike M., and Dr. Will B. had already published successful books before adapting them into courses with our help. With our full-service approach, we built all the essential elements to position them for a $250K+ first-year revenue goal.

‍However, if someone is starting from scratch with no business or audience, we typically recommend beginning with our Workshop Series or Membership to build a strong foundation before scaling to a full course launch.

Our goal is always to set our clients up for success, whether they’re just getting started or ready for high-ticket course creation. 🚀

How is the content for the course developed?

You'll collaborate with our course strategist and team to refine your ideas, goals, and audience, establishing the main concept and curriculum structure.

From there, we create a detailed outline, breaking down modules, lessons, and learning objectives.

Next, we develop course materials, including video scripts, slides, and worksheets. And then we'll continue with handling the video production, editing, platform integration, and launch support to ensure a seamless and successful course.

What is included in the 'studio recording' option?

We have studio locations in major cities for filming, and we customize the setup based on the desired visuals, backgrounds, and overall aesthetic. Depending on your needs, we can film in one of our existing studios or build/customize a studio in your current space.

What is your preferred editing style?

Our style is tailored to each client’s branding and content needs. We typically recommend incorporating on-screen animations and graphics to effectively communicate complex ideas, rather than relying solely on talking heads or slides.

We’ve used this approach for many projects in our portfolio here.

For virtual recordings, some clients prioritize speed and opt for voice-over slides or screen tutorials when it fits the instruction. We plan the overall course style from the start but determine the best approach for each lesson—whether it’s talking head, animation, slides, or a mix—to ensure clarity and engagement.

How do you ensure my course is successful?

Success starts with a strong strategy that aligns with your expertise, audience, and market demand. At Course Co., we focus on three key pillars to ensure your course is positioned for growth and profitability:

✅ Course Positioning – We help you define your unique value proposition, ensuring your course stands out in the market and resonates with the right audience.

✅ Marketing & Sales Strategy – From sales copywriting to organic marketing, we provide the tools and guidance to help you attract students and maximize conversions.

✅ Student Engagement & Retention – A successful course doesn’t just sell—it delivers value. We help you create content that keeps students engaged, increases completion rates, and boosts word-of-mouth referrals.

While we don’t guarantee specific monetary results, many of our clients see a 10x return on their investment within 6-12 months by implementing our proven strategies. Success depends on factors like audience size, pricing, consistency, and execution, and we provide the roadmap to help you maximize your course’s impact.

The ultimate success of your knowledge business and online, especially long-term, is still your responsibility. We'll everything in our power and expertise to make you as successful as possible!

What is the potential return on investment (ROI)?

The potential ROI of your course depends on several factors, including:

📌 Audience Size & Engagement – Do you already have an engaged following, or are you starting from scratch? If you're new, we guide you on building an audience and generating demand before launching.

📌 Pricing Strategy – We help you set the right pricing model (one-time purchase, subscription, high-ticket, etc.) to ensure strong revenue potential.

📌 Market Demand & Positioning – The more you position your course as a must-have solution, the more profitable it will be. We help craft compelling messaging to increase conversions.

📌 Sales & Marketing Execution – A great course alone isn’t enough—you need the right launch strategy, ongoing promotion, and audience engagement to drive long-term success.

While we don’t guarantee a specific financial return, we often see clients 10x their investment within the first 6-12 months when they follow our strategies and execute effectively. Our role is to set you up for success by ensuring your course is highly marketable, engaging, and built for scalability.

Do you provide ongoing support after my course is live?

Yes! Your course launch is just the beginning. We offer post-launch support, marketing services, and ongoing consulting to help you scale, optimize, and grow your course business.

📢 Marketing & Growth Strategies – We help you implement organic marketing, email campaigns, and high-converting sales funnels to increase enrollments over time.

🔄 Course Optimization – Based on student feedback and performance data, we offer guidance on updates, new content, and engagement strategies to maintain course value.

🚀 Scaling & Advanced Strategies – Once your course gains traction, we provide scaling strategies, partnership opportunities, and trusted ad partners to help you reach new revenue milestones.

Many of our clients continue working with us beyond their initial launch because they see ongoing success and want to scale further. Whether you need marketing consulting, sales support, or platform upgrades, we’re here to help at every stage of your course journey.

How important is email marketing for revenue growth? Aren’t ads more important?

Email marketing is essential for maximizing revenue growth. While ads play a key role in attracting new leads, email is critical for retargeting and closing those leads once they enter your sales funnel. It helps nurture potential students, build trust, and guide them toward enrollment. A well-structured email strategy ensures that leads generated through paid and organic marketing convert into paying customers, boosting course sales and long-term retention.

Will we be sending emails to existing lists, or are we building a list organically?

Our primary focus is on building an engaged email list organically. We don’t engage in cold email outreach or spam, unless there are quality lists or warm leads available from sources like email providers or Sales Navigator, depending on your audience. Instead, we prioritize broadcasting to existing subscribers while retargeting and nurturing new leads brought in through other marketing efforts. This ensures higher engagement, stronger relationships, and increased conversions.

Course In A Day Workshop FAQs

What is the Course In A Day Workshop?

The Course In A Day Workshop is an on-demand training program designed to help you plan, create, and launch your course in just one day. It includes templates, guides, and a clear roadmap for success.

Who is the Course In A Day Workshop for?

It’s perfect for individuals who want a fast and affordable way to launch their first or next course without getting overwhelmed.

What do I get with the workshop?

You’ll receive training materials, a Course Curriculum Template, a Topic Brainstorming Guide, an Instant Sales Guide, a 1-Day Launch Checklist, and Validation Content Templates.

Is this a live or pre-recorded workshop?

The workshop is fully on-demand, so you can access and complete it at your own pace.

Can I upgrade to other services later?

Absolutely! You can upgrade to the Course PRO Membership or Course Services if you need additional coaching, support, or done-for-you solutions.

Course Coaching FAQs

What is the Course Coaching Program?

The Course Coaching Program is a 4 week, hands-on training program that provides advanced training, coaching, and templates to help you successfully create and launch your online course.

What’s included in Coaching?

You’ll have access to the entire Course Creation Training (including the Course In A Day Workshop), a library of templates, the Ultimate Course Creation Guide, bi-weekly group coaching calls, and an exclusive community of course creators.

Who is Coaching best suited for?

It’s ideal for creators who want ongoing support, expert guidance, and access to a community while managing their course creation process themselves.

How often are coaching calls?

Group coaching calls happen every week but you have limited access to 4x live calls, offering expert advice and personalized feedback to help you succeed. If further support is needed, consider booking individual coaching calls or working with us through our course creation services.

What is the cancellation policy for the Coaching program?

Refund Policy
Payments for the Course Coaching are non-refundable. Once a payment has been processed, no partial or full refunds will be issued for unused time or resources.

Course Creation Services FAQs

What are Course Creation Services?

Course Creation Services are comprehensive, done-for-you solutions designed to take your expertise and transform it into a high-impact, revenue-generating online course.

‍At Course Co., we handle every step of the process—from validating your course idea and crafting a clear, compelling offer to building your content, branding your course, designing your sales funnel, and launching to a ready-to-buy audience.

Whether you're starting from scratch or scaling an existing offer, our expert team works alongside you to create a premium course product that’s not just beautiful—but built to convert.

Course Creation Services are for those who want to stop guessing, start scaling, and launch a course that delivers real results—without having to do it all themselves.

What’s included in Course Services?

Course Basic (8 Weeks)

Best for creators who just want a complete, high-quality course—without the marketing.

What’s Included:

8 Weekly 1:1 Coaching Calls: Strategic support to guide you through each phase of development
Curriculum Design & Development
- Course outline
- Lesson scripting
- Workbooks, PDFs, and quizzes
Branding & Graphic Design
- Brand kit (colors, fonts, logos)
- Presentation slides
- PDF resources
- Social teaser graphics
On-Site Video Production
- 1-day on-site video shoot in any city (extra production days available for a one-time upgrade fee)
- All production expenses included (studio rental, crew, equipment, per diem, etc.)
Video Editing
- 15–30 video lessons (under 12 min each)
- 5 social media teaser videos
Tech Setup & LMS Build
- Final delivery of fully packaged course content
- Upload-ready and optimized for any course platform

Who it’s for:
Course creators who want a done-for-you content creation experience and plan to handle promotion themselves or with another team.

Course Growth (12 Weeks)

Best for creators ready to build, validate, and launch their course—minus ads.

Includes everything in Course Basic, plus:

12 Weekly 1:1 Coaching Calls
On-Site Video Production
- All production expenses covered (crew, studio, gear, insurance, travel)
VSL or Webinar Video
- Strategy, scripting, and production of a compelling sales asset
Offer Creation & Validation Strategy
- Create a high-converting offer document
- Conduct market research
- Validation outreach (DMs, emails, posts)
- Collect pre-sales and testimonials
Audience Building Plan
- Start 1 consistent platform or lead-gen activity (podcast, email, short-form video)
Email Marketing
- 12 professionally written emails
- Strategy + automation setup (CRM, Zapier, etc.)
Sales Funnel Copywriting & Design
- Opt-in, sales, and checkout pages
- Lead magnet copy
- High-converting CTAs and storytelling
Organic Launch Campaign Kit
- Validation posts
- Cold outreach scripts
- Lead magnet creation (PDF or checklist)
- Launch content plan for social
- Podcast guesting strategy (get booked on 2–4 shows)

Who it’s for:
Course creators who want to validate demand, generate buzz, and launch their course successfully—without relying on paid ads or daily content creation.

Course Pro (16 Weeks)

Best for established experts and brands who want a fully managed course creation and marketing experience.

Includes everything in Course Basic & Growth, plus:

16 Weekly 1:1 Coaching Calls
Organic Social Media Management
- Content calendar
- 3–5 posts/week across up to 3 platforms
- Copywriting, graphics, scheduling
- Platform-specific strategies
Community Growth & Management
- Setup and moderation of Facebook Group, Circle, or Kajabi Community
- Engagement prompts and onboarding
Paid Media Management
- Strategy, setup, and optimization of paid campaigns (Meta, YouTube, Google)
- Campaign creative support (ad copy, video teasers, visuals)
Ongoing Funnel Optimization
- Data-driven tweaks to headlines, CTAs, lead magnets, and emails
- Retargeting and upsell implementation
Daily Engagement & Social Selling
- Commenting, DMs, lead conversations
- Conversion-focused content & call-to-actions

Who it’s for:
Coaches, consultants, and brands who want a full-service launch partner to execute the entire course creation and marketing strategy—from the first idea to high-ticket sales.

Need something simpler or ongoing?

We also offer Monthly Retainer Add-Ons:

Course Management: Ongoing support for your LMS, email automations, tech updates, and student community. Includes 1 strategy call per month.
Course Marketing: Organic content creation, email marketing, engagement systems, and lead generation across 2–3 platforms. Tiered options available.

Still not sure which package is right for you? Let’s talk. We’ll help match you with the right support based on your goals, audience, and vision.

How long does it take to launch with Course Services?

The timeline depends on your course goals and the service plan you enroll with. Typically you'll be launched in 1-4 months with the option for ongoing support after 4 months.

Who is this service best for?

These services are ideal for course creators, coaches, consultants, and thought leaders who want a high-quality course and successful launch strategy. Whether you're starting from scratch or scaling an existing offer, there’s a package tailored to your needs.

What is the commitment for Course Services?

Course Creation Services are billed monthly but often provide custom payment plans based on specific business circumstances. Contact us to discuss your specific project needs.

Course Basic: 8 weeks
Course Growth: 12 weeks
Course Pro: 16 weeks

We follow a structured weekly roadmap with milestones and deliverables to ensure everything is built and launched on time.

We offer flexible payment options, including monthly plans and milestone-based payments. Pay-in-full clients also receive a discount. We’re happy to discuss the best option for your budget.

Is it possible for you to film all my content professionally on-site rather than virtually?

Certainly! Our standard service plan includes virtual production, but we also offer the option for on-site filming. For a one-time upgrade fee, we can professionally film your content at any city or studio location worldwide. Let us know if you'd like to explore this option further!

Course Basic includes a 1-day virtual recording session with live direction (studio rental optional).
Course Growth and Pro include full on-site video production, with crew, studio, and equipment all covered.

Do I need to have my course idea fully developed before we start?

Not at all! Part of our process is helping you validate your course idea through audience research, validation posts, and pre-sales. We’ll guide you from idea to launch—even if you’re starting from scratch.

What tools or platforms do you use?

We use a combination of Google Drive, Slack, Asana, Canva, and your preferred LMS (like GoHighLevel, Kajabi, Teachable, Thinkific, or any custom LMS platform). We adapt to your preferred tech stack and provide setup support as part of the package.

How do I get started?

Book a discovery call with our team to see which plan is the best fit for your goals. From there, we’ll walk you through onboarding and begin the roadmap to launching your course with clarity and confidence.

Launch & Sell Your Course on Litmos

Best Online Course Creation Services with Litmos

Why Litmos?

User-Friendly Course Creation

Customizable & Scalable

Performance-Driven Learning

Enterprise-Grade Security & Compliance

Done-for-You Course Creation Services with Litmos

Complete Course Setup & Build-Out

Professional Video Editing & Production

Curriculum & Lesson Structuring

Custom Course Site & Branding

Platform Setup & Learning Experience Optimization

Sales Funnel & Checkout Page Optimization

Email Marketing & Course Launch Strategy

Analytics & Performance Tracking

About SAP Litmus

You have knowledge worth sharing, and Course Co. can help you do it. If you’ve ever considered creating an online course to add extra income and growth to your business then you’ve come to the right place.

Top Course Creators We've Worked With

$290K+ in course sales for Dr. Bulsiewicz’s gut health education program.

Virtual Assist saw a 30% conversion boost, strong branding & sales growth.

$62,544 pre-sales for Dr. Uma Naidoo's brain health course.

Multiple six-figure online course launch for Melyssa.

Let’s Build Your Litmos Course!

Teachable

Teri Ijeoma

Echo Summer Hill

Ricky Rohaidy

Logan Gross

Choose your course creation plan.

Course In A Day

Coaching Program

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