Balance365 came to COURSE ready to package their health and wellness methodology into a scalable digital product. The engagement covered two connected deliverables: a high-converting webinar designed to drive enrollments and a fully built online course designed to deliver the transformation their audience was looking for.
COURSE handled the webinar from script through production — building it as the front door to the course rather than a standalone event. The course itself was developed using our instructional design framework, with curriculum structured around Balance365's approach to sustainable health and fitness.
Marketing infrastructure included optimized landing pages, email campaigns, and promotional content across social platforms. The launch was built as a coordinated system — every channel feeding into a funnel designed to convert the Balance365 community into paying students.
The result: $100,000+ in sales and a global student base that extended well beyond their existing community.
Services delivered: Webinar creation and production, curriculum development, video production, landing page design, email marketing, sales copy.
