Video Supply built its reputation on helping businesses use video strategically — not just to look professional, but to generate leads, drive sales, and build authority in their markets. When they needed a PDF workbook that could package that expertise into a resource businesses could pick up and use immediately, they brought COURSE in to develop and design it.
The engagement started with content development — working closely with Video Supply to fully understand their proprietary video marketing framework and the key messaging they needed the workbook to carry. The challenge was organizing a sophisticated body of knowledge about video strategy, distribution, and ROI into something both a beginner and a seasoned marketer could pick up, follow, and apply without needing to read it twice. COURSE structured the content around three core strategic pillars: supercharging marketing efforts with video, building enthusiastic demand for products and services, and maximizing visibility across digital platforms. Within that framework, the workbook provided clear, practical guidance on applying video across the specific marketing environments Video Supply's clients operated in — ads and funnels, landing pages, email campaigns, and product and service promotions — with actionable steps rather than abstract principles.
Workbook design gave the content its professional presentation. COURSE developed an intuitive, visually appealing layout fully aligned with Video Supply's branding — incorporating engaging graphics, charts, and step-by-step guides that made the material easier to absorb and implement. The visual design wasn't decorative; every layout decision was made to reduce friction between the reader and the action the workbook was trying to get them to take. A well-designed PDF guide that feels good to use is significantly more likely to be completed, referenced, and shared — which was the outcome Video Supply needed from the resource.
The finished workbook positioned Video Supply as a genuine authority in video marketing education — a brand that didn't just offer production services but gave businesses the strategic foundation to use video effectively on their own terms. The resource has driven demand for Video Supply's services by demonstrating the depth of their expertise before a prospect ever has a direct conversation with their team.
Services Delivered
- Proprietary framework research and content development
- Strategic content architecture and workbook structure
- Step-by-step guide writing and actionable copywriting
- Professional PDF workbook design and layout
- Custom graphics, charts, and visual aids
- Brand-aligned visual identity throughout
- Marketing integration guidance across ads, funnels, email, and landing pages
