Wendy Conklin is the creative force behind Chair Whimsy — a brand built on the belief that chair upholstery is an art form worth learning and worth teaching. Her techniques transform worn, tired furniture into pieces people love, and her audience followed her because she made the craft feel genuinely achievable. When she built her online course, she needed production that could honor the detail and creativity of what she was teaching — content that captured every step of her process with the visual clarity that hands-on craft instruction demands. COURSE scripted, filmed, edited, and produced the full lesson library.
Script development came first. COURSE worked closely with Wendy to craft clear, step-by-step scripts that preserved her artistic voice while ensuring participants had the structured guidance they needed to follow along with confidence. The scripts emphasized key techniques, common pitfalls to avoid, and the creative decision-making that separated competent upholstery from work that genuinely reflected personal style — the dimension of Wendy's teaching that made her stand out in the craft education space.
Video production gave those scripts their visual life. Upholstery instruction lives or dies on what the camera can show — fabric tension, tuck placement, tool grip, the moment a corner comes together cleanly or doesn't. COURSE filmed with professional-grade equipment, controlled lighting, and a camera approach built around close-up shots and detailed angles that put the viewer in the best possible position to see exactly what Wendy was doing at every stage. Sound was clean and consistent throughout, keeping the focus on the instruction rather than the production environment.
Editing refined the raw footage into a polished, seamlessly flowing course — tight cuts that maintained momentum without skipping critical technique, creative visuals and animations incorporated where they added clarity, and close-up inserts placed precisely to highlight the moments participants needed to see most. Ad creative assets were developed alongside the course content — promotional videos and visual materials built for marketing the course with the same Chair Whimsy branding consistency that ran through every lesson. The resulting course materials were integrated into a user-friendly platform with intuitive navigation that let learners focus on the craft rather than finding their place.
The finished course gave Wendy a professional learning experience that matched the quality of the work she taught — visually rich, clearly structured, and genuinely empowering for participants who came to Chair Whimsy ready to learn a new skill and left with the confidence to use it.
Services Delivered
- Video script development and step-by-step instructional writing
- Professional video production — equipment, lighting, and close-up filming
- Detailed technique capture and close-up angle work
- Post-production video editing and seamless flow optimization
- Creative visuals, animations, and instructional graphic integration
- Ad creative production for course marketing
- Platform integration and course navigation setup
