Video Supply is a leader in video production and content creation — a team that lives and breathes the craft of making video work for brands, creators, and marketers. When they decided to package that expertise into a flagship online course, the bar was inherently high. Video Supply PRO had to meet the standard of a company whose entire reputation was built on video quality, which meant the curriculum, the production, and the launch all had to perform at a level that reflected the brand.
COURSE partnered with Video Supply to build the course from the ground up — starting with curriculum development. Working closely with their team, we designed a comprehensive learning journey covering the fundamentals of video production, advanced editing techniques, equipment setup and optimization, and storytelling and scriptwriting for video. The curriculum was structured to balance theoretical knowledge with practical application, giving participants the skills to produce professional-quality video content immediately after completing each module rather than waiting until the course was finished.
Video lesson production was handled to studio-grade standards — professional visuals, crisp audio, polished editing, and on-screen graphics and animations that made technical concepts genuinely accessible. The pacing and dynamic storytelling kept learners engaged across the full course length, with practical demonstrations giving each technique a real-world anchor. Alongside the course content, COURSE built a high-converting sales page with compelling copy, engaging visuals, and strategically placed calls-to-action, and produced a promotional webinar that showcased the course's value proposition and drove registrations by putting Video Supply's instructor expertise directly in front of prospective students.
The marketing and launch strategy ran across multiple channels simultaneously — social media campaigns building awareness before the launch window opened, email marketing sequences nurturing leads through to registration, and influencer and affiliate partnerships extending the course's reach beyond Video Supply's existing audience. Every component was coordinated to build momentum leading into launch day and sustain it through the enrollment period.
The launch generated over $62,000 in revenue. Completion rates were strong and participant feedback was consistently positive — learners praising the production quality, clarity of instruction, and practical applicability of what the course taught. Video Supply PRO launched as a positioned, evergreen product — a course that continues generating revenue and attracting new students well beyond the initial launch window, serving as both a standalone revenue stream and a credibility asset for the Video Supply brand.
Services Delivered
- Curriculum design and course architecture
- Professional video lesson production and editing
- On-screen graphics, animations, and practical demonstrations
- High-converting sales page design and copywriting
- Promotional webinar creation and production
- Social media launch campaigns
- Email marketing sequences
- Influencer and affiliate partnership strategy
