Run Like Clockwork is the operational efficiency company co-founded by Adrienne Dorison and Mike Michalowicz — the entrepreneur and author behind Profit First, Clockwork, and some of the most widely read small business books of the last decade. Their Accelerator Program takes the Clockwork methodology off the page and into entrepreneurs' businesses, giving participants the scalable systems and operational frameworks to build more freedom without sacrificing growth. When they needed a promotional video to showcase that program and drive registrations, they partnered with COURSE to build it.
The engagement started with a collaborative planning session with Adrienne and Mike to understand the Accelerator's goals, the specific pain points their target entrepreneurs were experiencing, and the real-world transformations the program delivered. That discovery informed the script — a story-driven narrative that led with the freedom and scalability participants could expect rather than the features of the program itself. Real-life transformation examples, participant perspectives, and the practical application of Clockwork principles were woven throughout to give the video the kind of credibility that resonates with an entrepreneurial audience that had heard plenty of promises before.
Production was handled to the standard the Run Like Clockwork brand required. Professional filming with clean, on-brand visuals and clear audio gave the video a polished, credible presentation from the first frame. Dynamic animations were incorporated to reinforce the program's methodology and illustrate key concepts visually. Behind-the-scenes content and impactful participant quotes added the human dimension that made the transformation feel real and achievable rather than theoretical. The emotional arc was calibrated to move viewers from recognition — "this is my problem" — through to conviction — "this program is the answer" — before the call-to-action landed.
The video concluded with a clear, compelling enrollment CTA built to convert the trust and interest the preceding content had built. Post-production ensured pacing, sound design, and visual sequencing were all optimized for the viewing behavior of the entrepreneurial audience it was built to reach — across social media, email campaigns, and the Run Like Clockwork website simultaneously.
The result was a promotional video that drove a significant increase in Accelerator registrations, extended the program's reach to new audiences through social sharing, and reinforced Run Like Clockwork's credibility as the go-to authority in operational efficiency for entrepreneurs — a standard consistent with the reputation Adrienne and Mike had built through years of bestselling work.
Services Delivered
- Collaborative strategy and discovery sessions
- Story-driven scriptwriting and narrative development
- Storyboarding and visual planning
- Professional on-site video production
- On-brand motion graphics and animation
- Participant testimonial and behind-the-scenes content integration
- Conversion-focused editing and CTA optimization
- Multi-platform video formatting and delivery
